1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA Data via plota.co.uk

PL/26/0610 - Consent to display an advertisement Approved

Proposal

4 No. Illuminated external wall mounted signs, 1 no wayfinding sign, 8 no. post mounted signs Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
8 May 2026
Approved
31 Jul 2026

Approved on 31 Jul 2026 · Delegated Decision · Last checked 23 Aug 2026

Documents 13

All documents on the council site ↗

Site constraints 2

Also on the record
Inside the Reading built-up area; the 1970s provisional farmland map had this area as grade 3, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Reading
Application type
Consent to display an advertisement
Postcode
RG2 6AA
Received
8 May 2026
Validated
8 May 2026
Ward
Whitley Ward
Target decision
17 Jul 2026
Decision
Approve
Decision date
31 Jul 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 84 days from validation, 21 days slower than Reading's median of 63 for advertisement consent. Approved, as 72% of advertisement consent here are.

44%decided within 8 weeks
72%approved
20decided in the last year

Plota live figures for advertisement consent decided by Reading in the last twelve months, from validation. Reading decision record →

Public comments

1comment received
1 neutral

Last counted 23 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
2 Jun 2026
Reading
Planning Authority Score
2.4/10
Poor
#258 of 296 councils
Relevant to this application:
Other decisions

Reading is one of the slowest councils in England for householder decisions, ranking #274 out of 296. 52% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Reading decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #226 of 296
92%
Householder approved
Above avg (90%) #163 of 296
37%
Decided in 8 weeks
Below avg (63%) #274 of 296
52%
Extended time limit
Above avg (41%) #236 of 296
67%
Minor dwellings approved
67 decided (1-9 homes)
67%
Major dwellings approved
6 decided (10+ homes)
84%
Change of use approved
44 decided
643
Total decisions
103 refused in the year to March 2026