Digital LED advertisement hoarding at 286-288 Old Brompton Road, West Brompton, London SW3

“2.Reason for committee consideration · RBKC has a vested interest as granting the use of the land would generate income for the Council. 3.The site and its surroundings 3.1 The site is a triangular shaped area of land on the corner of Old Brompton Road and Warwick Road. The current site is formed of a garden surrounded by a fence/hoarding on…”

“The signage will identify notable architectural and design features in the neighbourhood and provide a QR code link to a map identifying the locations. Granted 11/11/2022 CA/23/01962Display of illuminated hoarding signage on existing hoardings facing Warwick Road. Granted 23/03/2023 CA/23/01964Display of illuminated hoarding signage on existing hoardings facing Warwick Road.”

“On balance, the reduction in the net amount of advertising boards, together with a better design, would be considered to outweigh the more prominent location when considering the impact on the streetscape, and the proposal would be acceptable. 6.6The supporting documentation proposes an illumination level of 150 cd/m2. This relatively low level of illuminance, together with the approx.”

“Comments from both Transport for London and the Council's Transport Officer have been given due consideration in the assessment. 6.8Significant weight has been given to the submitted Public Safety Assessment which assesses the impact of the proposed screen on each of the junction approaches. This determines that the screen would not negatively interact with traffic signals at the junction.”

“7.Consultations carried out Comments from interested parties 7.1No public consultation is undertaken for Advertisement Consent applications, although the proposal was made public on the Council’s weekly list. 7.2No letters were received from the public commenting on the application. However, a response was received from TfL as the site is on a Red Route.”

“7.5The recommended conditions supplied by TfL are incorporated within the LPA's recommended conditions. Statutory consultees ConsulteeComment Where in the report this is considered Transport for London An objection is raised to the proposal. Should permission be granted, conditions are recommended to ensure traffic safety. Paras.”

“286-288 Old Brompton Road, LONDON, SW3 Details GRANTED, in accordance with the recommendation.”