286-288 Old Brompton Road, London, SW3 Data via plota.co.uk

CA/26/03557 - Advertisement consent Approved
Signs & adverts

Proposal

Removal of 2no. 96 sheet (12m x 3m) backlight advertisements and erection of freestanding internally illuminated digital LED advertisement (10.8m x 2.8m) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
2 Jul 2026
✓
Approved
9 Oct 2026

Approved on 9 Oct 2026 · Last checked 19 Oct 2026

Planning committee

Decided by Kensington and Chelsea Planning Applications Committee on 6 Oct 2026.

Approved

As officers recommended.

  • Officers advised approval because one smaller, better-designed board would replace two boards, with controls for brightness and content.
  • TfL objected over driver visibility and visual clutter, while no public letters were received.
  • The committee granted advertisement consent in accordance with the recommendation.
Read how the committee decided The proposed advertisement, site history, officers’ assessment, consultation response and committee decision.

Source: Plota analysis of Kensington and Chelsea's committee minutes of 6 Oct 2026.

Documents

View the documents on the council's website ↗

Site constraints 12

2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Registered park or garden about 40 m away: Brompton Cemetery
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
4 listed buildings within 150 m of the postcode pin
Nearest: Entrance Gates and Screen on Old Brompton Road, Grade II*, about 37 m from the postcode pin · 2 Grade II*, 2 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 4 with distances
Historic England ↗
Conservation area about 16 m away: The Boltons
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
National infrastructure project about 1051 m away: Thames Tideway Tunnel
The site is about 1051 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 1378 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Tree preservation order about 16 m away; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Designated open space about 3 m away; Metropolitan Open Land about 39 m away; Priority habitat about 46 m away: Deciduous woodland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Received
2 Jul 2026
Validated
2 Jul 2026
Ward
Earl's Court
Case officer
Show
Target decision
27 Aug 2026
Decision
Granted
Decision date
9 Oct 2026
Applicant
Show

How this decision compares

Decided in 99 days from validation, 32 days slower than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 91% of signs and adverts here are.

42%decided within 8 weeks
91%approved
272decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
24 Jul 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

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2025
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Flat A, 7 Warwick Road, London, SW5 9UL
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ARB/25/04820
2024 Withdrawn
3A Wharfedale Street, London, SW10 9AN
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2025 Approved
Flat A, 40 Earl's Court Square, London, SW5 9DQ
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ARB/25/03679
2025 Approved
On highway outside, 254-282 Old Brompton Road, London, SW5 9HX
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2025 Approved
On highway outside, 254-282 Old Brompton Road, London, SW5 9HX
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2025 Withdrawn
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Demolition of double garage and creation of a duplex apartment.***WITHDRAWN***
PP/25/02894
2025 Approved
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PP/25/01089
2025
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PP/25/02248
2025 Withdrawn
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2025 Withdrawn
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PP/25/00253
2024 Approved
Flat 3, 65 Earl's Court Square, London, SW5 9DG
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2024 Approved
188-190 Finborough Road, LONDON, SW10 9BA
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2023 Withdrawn
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PP/23/07816
2024 Approved
Flat F, 42 Earl's Court Square, LONDON, SW5 9DQ
Proposed refurbishment of window to front bay at first floor level
LB/24/02403
2024 Withdrawn
Flat F, 42 Earl's Court Square, LONDON, SW5 9DQ
Replacement single glazed metal framed windows to slim line double glazed metal framed wi…
LB/24/00584
2024 Approved
6 Wharfedale Street, LONDON, SW10 9AL
Construction of mansard roof extension.
PP/24/01171
2023 Refused
6 Wharfedale Street, LONDON, SW10 9AL
Erection of glazed, single storey rear infill extension at ground floor level with the re…
PP/23/08455
2016
Princess Beatrice House, 192 Finborough Road, LONDON, SW10 9BA
Installation of electronic communications.
NOT/16/03351
2016 Approved
274 Old Brompton Road, LONDON, SW5 9HR
Change of use from A1 (Retail) to Nail and Beauty Salon (Sui Generis).
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2016 Approved
294 Old Brompton Road, LONDON, SW5 9JF
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2016 Approved
264 Old Brompton Road, LONDON, SW5 9HR
Change of use from A1 (dry cleaner) to Nail Salon (sui generis).
PP/16/00956
2016 Withdrawn
175 Finborough Road, LONDON, SW10 9AJ
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Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings