Illuminated banner advertisement at 100A West Cromwell Road, Earl's Court, London
Summary of planning committee decision
Decided by Kensington And Chelsea Planning Applications Committee on 11 Aug 2026.
What was proposed
The application sought a temporary externally illuminated banner on scaffolding, measuring 25 metres by 15 metres, with seven LED down-lights.
“The proposal and any relevant planning history 4.1 Advertisement consent is sought for the display of an externally illuminated banner advertisement on Building 2, measuring 25m in width by 15m in height. The advertisement would be fixed to the eastern elevation of the scaffolding currently in place around the building and illuminated by 7 No. LED down-light fittings which would be evenly spaced across the top of the banner.”
Officer report
Planning history
Earlier permission allowed redevelopment with eight buildings, 462 homes, a leisure centre, commercial space, parking, landscaping and public realm improvements.
“The relevant planning history is set out below: ReferenceDescription Decision PP/19/00781Partial demolition and reconfiguration of existing structures and erection of eight buildings up to a maximum of 29 storeys (above podium) to provide 462 residential units (C3) including the provision of 186 affordable housing units, a public leisure centre including a gym and pool (D1/D2), commercial/retail space (B1, flexible B1/A1/A3 and B1/D1/D2), alongside hard and soft…”
Officer report
Consultation responses
The transport and highways officer and Transport for London raised no objection, subject to conditions; no public consultation was undertaken.
“No public consultation is undertaken for Advertisement Consent applications. The three ward Councillors were notified. No representations were received at the time of writing this report. Other consultees and organisations ConsulteeComment Where in the report this is considered Director of Transportation and Highways No objection subject to conditionPara 6.13 Transport for London No objection subject to condition and informative. Para 6.15 8.”
Officer report
The committee decision
The committee granted the application in accordance with the officer recommendation.
“100A West Cromwell Road, LONDON Details GRANTED in accordance with the recommendation.”
Minutes
Councillors at the meeting
- Sam MackoverVice-ChairConservative
- Billy BeckettLab Co-op
- Marc GoldfingerConservative
- Georgia HardistyConservative
- Walaa IdrisConservative
Source: Plota analysis of the council's record of attendance; parties from the council's list of councillors.
Sources
- Kensington And Chelsea Planning Applications Committee minutes, 11 August 2026
- Agenda and papers (council website)
Source: Plota analysis of Kensington And Chelsea's committee minutes and officer report. Quotations are the council's own words; headings and summaries are Plota's.
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See the API →At the meeting
- Council
- Kensington And Chelsea
- Date
- Tuesday 11 August 2026
- Recommendation
- Officers recommended approval
- Committee decided
- Approved
- Councillors
- 5Conservative 4Lab Co-op 1Show councillors
- Minutes
- The council's minutes
- Meeting
- Agenda and papers (council website)
- Application
- View application →
- All decisions
- Kensington And Chelsea committee decisions →
This committee's year
190 decisions in the 12 months to this meeting, 11 against officer advice.
Source: Plota analysis of the committee's minutes.