100A West Cromwell Road, London Data via plota.co.uk

CA/26/02787 - Advertisement consent Approved
Signs & adverts

Proposal

Display of one temporary externally illuminated banner advertisement Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
25 May 2026
✓
Approved
12 Aug 2026

Approved on 12 Aug 2026 · Last checked 20 Oct 2026

Planning committee

Decided by Kensington and Chelsea Planning Applications Committee on 11 Aug 2026.

Approved

As officers recommended.

  • Officers advised approval because the temporary banner would not harm visual amenity or highway safety.
  • Transport officers and Transport for London raised no objection, subject to conditions; no public representations were received.
  • The committee granted consent in accordance with the recommendation.
Read how the committee decided The proposal, site context, officers’ assessment, consultation responses and committee decision.

Source: Plota analysis of Kensington and Chelsea's committee minutes of 11 Aug 2026.

Documents

View the documents on the council's website ↗

Site constraints 7

Article 4 direction
Article 4 - No 100. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
In flood zones plus climate change
Inside the extent flood zones 2 and 3 could reach with climate change: the Central allowance for the 2080s on rivers, the Upper End allowance for sea level rise to 2125. From the sea. Defences are not counted.
The Environment Agency flood map for planning. Councils use it to decide when a flood risk assessment and the sequential test are needed. It is indicative and does not show whether a particular property will flood.
Flood map ↗
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project about 1028 m away: Thames Tideway Tunnel
The site is about 1028 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 1757 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Conservation area about 67 m away: Nevern Square; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Received
25 May 2026
Validated
25 May 2026
Ward
Abingdon
Case officer
Show
Target decision
20 Jul 2026
Decision
Granted
Decision date
12 Aug 2026

How this decision compares

Decided in 79 days from validation, 12 days slower than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 91% of signs and adverts here are.

42%decided within 8 weeks
91%approved
272decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
19 Jun 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
Buildings One, Two, Three, Four and Six, part of Redevelopment Site, 100 and 100A West Cromwell Road, London, W14 (Including land to the west of Warwick Road)
Joint Decision and Verification Order required to confirm the building naming and numberi…
SNN/25/01582
2025 Approved
Celeste House, 100 West Cromwell Road W14, part of Redevelopment Site, 100 and 100A West Cromwell Road, London, W14 (Including land to the west of Warwick Road)
Verification Order required to amend the building numbering and the renumbering of the re…
SNN/25/01757
2025 Approved
Buildings Five and Seven, part of Redevelopment Site, 100 and 100A West Cromwell Road, London, W14 (Including land to the west of Warwick Road)
Joint Decision and Verification Order required to confirm the building naming and the int…
SNN/25/00665
2022
Land to the rear of 1 Cluny Mews, and 51-63 Philbeach Gardens, LONDON, SW5 9EF
Variation of Condition 2 (Development of a part 6-, part 8-storey building comprising 697…
PP/22/04352
2019 Approved
98 Warwick Road, LONDON, W14 8PT
Installation of staircase leading to basement flat within front lightwell area. Construct…
PP/19/07132
2020 Approved
119 and 121 Warwick Road, LONDON, SW5 9EF
Extension at rear lower ground floor level to create additional self-contained residentia…
PP/20/00620
2019 Refused
100 West Cromwell Road London W14 8PB
Partial demolition and reconfiguration of existing structures and erection of eight build…
2019/03409/OBS
2019 Withdrawn
98 Warwick Road, LONDON, W14 8PT
Alterations to front lightwell area, extensions to rear at lower ground to first floor wi…
PP/19/06268
2019 Approved
Land on South Side, West Cromwell Road, London, SW5
Application seeking consent to change the manner of display from general advertising to a…
CA/19/02733
2018 Approved
Land to the rear of 1 Cluny Mews, and 51-63 Philbeach Gardens, LONDON, SW5
Development of a part 6-, part 8-storey building comprising 697sqm of office space (Use C…
PP/18/00599
2019 Refused
100 West Cromwell Road London W14 8PB
Partial demolition and reconfiguration of existing structures and erection of eight build…
2019/00459/OBS
2018 Approved
119-121 Warwick Road, LONDON, SW5 9EF
Mansard roof extension and internal re-configuration to provide additional 2 studio flats…
PP/18/05944
2019
100 West Cromwell Road, LONDON, W14 8PB
**On 5 June 2020 the Mayor of London granted planning permission for the amended redevelo…
PP/19/00781
2018 Approved
100A West Cromwell Road London W14 8PB
Request for a scoping opinion.
2018/03421/OBS
2018 Approved
Pavement Outside Corelli Court, 88 West Cromwell Road, London, SW5 9QT
Installation of public call box on pavement
PA/18/04733
2018 Approved
Out Of Borough 1 Cluny Mews And 51-63 Philbeach Gardens London SW5 9EG
Construction of six-storey building comprising 692sqm of office space (Use Class B1) and…
2018/00535/OBS
2017 Approved
80 Warwick Road, LONDON, W14 8PT
Dismantling of damaged bricks and re-constructing on a like-for-like basis.
PP/17/05790
2025 Approved
100 West Cromwell Road, London, W14 8PB
Details required by condition 8 (submission of details - Buildings 1 and 7) (part dischar…
CON/25/05522
2025 Approved
Development Site on Part of, 100A West Cromwell Road, London, W14 8PB
Details required by condition?8?(Submission of Details - Buildings 1 and 7) of planning p…
CON/26/00025
2025 Approved
100 West Cromwell Road, London, W14 8PB
Details required by condition 6a-f (submission of details in respect of Building 3, 4 and…
CON/25/06770
2025 Approved
Development Site on Part of, 100A West Cromwell Road, London, W14 8PB
Details required by Condition 54 (Energy Performance) of planning permission PP/19/00781…
CON/25/06117
2025 Approved
100 West Cromwell Road, London, W14 8PB
Details required by condition 66 (Fire evacuation lift) of planning permission 19/00781 (…
CON/25/01288
2025 Approved
Development Site on part of, 100A West Cromwell Road, London, W14 8PB
Details required by condition 37 (facade insulation) of planning permission 19/00781 (**O…
CON/25/04380
2025 Approved
100A West Cromwell Road, London, W14 8PB
To establish that the approved non-residential uses within the development at No.100a Wes…
CL/25/04159
2025 Approved
100 West Cromwell Road, London, W14 8PB
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Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings