Cyprus Garden Restaurant, FAIRWAYS GOLF CENTRE Southend Road, Chingford, London, E4 8TA Data via plota.co.uk

261284 - Advertisement Consent Approved

Proposal

Installation of advertisements comprising 1 set of illuminated text to north east elevation, 1 set of illuminated text to roof, 1 internally illuminated totem and 1 set of illuminated text and logo to north east elevation. Data via plota.co.uk

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View original council record ↗Last checked 1 Oct 2026, 01:12

Street View

Application progress

✓

Received

22 May 2026

✓

Approved

12 Aug 2026

Approved on 12 Aug 2026 · Delegated · Last checked 1 Oct 2026

Documents 15

Site constraints 7

Green belt: London

Inappropriate development needs very special circumstances.

Green belt policy allows a short list of exceptions, such as limited extensions and replacement buildings. Anything else needs very special circumstances that clearly outweigh the harm. Some green belt land can count as grey belt, where it does not strongly serve the green belt's purposes. The council decides this in its green belt assessment or on each application, so we do not mark it here.

Read the government guidance ↗

Article 4 direction

Other Article 4 Direction Area. Named permitted development rights are withdrawn here.

An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.

Air quality management area: Waltham Forest AQMA

The council has declared the area as failing an air quality objective.

Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.

Council record ↗

National infrastructure project 884 m away: North London (Electricity Line) Reinforcement

The site is 884 m from the project boundary. Electricity line, decided. The project page says whether consent was granted. Also within 2 km: North London Heat and Power Project (decided, 1476 m).

Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.

Planning Inspectorate project page ↗

Opportunity area

Where the London Plan expects significant growth.

Boundaries are indicative and the borough holds the detailed plan.

Also on the record

Inside the Waltham Forest built-up area; Public transport access: PTAL 1b (very poor), TfL 2023, for the 100 m square.

Not affected

Outside flood zones 2 and 3 · No listed building at the site · No scheduled monument at the site

Checked on 17 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council: Waltham Forest
Application type: Advertisement Consent
Postcode: E4 8TA
Received: 22 May 2026
Validated: 22 May 2026
Ward: Higham Hill
Case officer: Show
Target decision: 13 Aug 2026
Decision: Approved (with Conditions & Informatives)
Decision date: 12 Aug 2026
Decision level: Delegated
Applicant: Show
Agent: Technical Signs

How this decision compares

Decided in 82 days from validation, 26 days slower than Waltham Forest's median of 56 for signs and adverts. Approved, as 74% of signs and adverts here are.

This one82d

Council56d

UK55d

66%decided within 8 weeks

74%approved

51decided in the last year

Plota live figures for signs and adverts decided by Waltham Forest in the last twelve months, from validation. Waltham Forest decision record →

Consultation & key dates

Statutory expiry: 13 Aug 2026

Historical activity at this location

5 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2022

Demolition of existing structures to front, rear and side and construction of a single st…

222405 18 Aug 2022

Within ~100m

Nearby activity

2024 Approved

Fairways Golf Centre Southend Road, Chingford, London, E4 8TA

Lawful Development Certificate (Existing)-Use of land for storage of shipping containers…

242820 20 Nov 2024

2022 Refused

FAIRWAYS GOLF CENTRE Southend Road, Chingford, London, E4 8TA

Submission of details pursuant to condition 1(i) (Refuse & Recyling) attached Appeal refe…

220929 16 Jan 2023

2016 Approved

Fairways Golf Centre Southend Road, Chingford, London, E4 8TA

Approval of details reserved by condition under planning permission 153284 (granted 16/03…

162058 4 May 2017

2016

Fairways Golf Centre Southend Road Chingford London E4 8TA

Application for approval of reserved matters following outline approval. (152825)

160862 21 Mar 2016

Waltham Forest

Planning Authority Score

5.6/10

Average

#116 of 296 councils

Relevant to this application:

Other decisions

Waltham Forest is faster than most councils at deciding householder applications, ranking #80 out of 296. Only 22% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Waltham Forest is also one of the strictest councils - it refuses more householder applications than almost any other, with only 79% approved vs 90% nationally.

One of the strictest councils

only 79% approved vs 90% nationally

These figures are council-wide context, not a prediction for this application. View full council performance

Waltham Forest decision statistics

Based on MHCLG data, the year to March 2026

76%

Overall approval rate

Below avg (87%) #284 of 296

79%

Householder approved

Below avg (90%) #284 of 296

75%

Decided in 8 weeks

Above avg (63%) #80 of 296

22%

Extended time limit

Below avg (41%) #25 of 296

49%

Minor dwellings approved

113 decided (1-9 homes)

100%

Major dwellings approved

8 decided (10+ homes)

50%

Change of use approved

56 decided

1,391

Total decisions

332 refused in the year to March 2026