Temporary illuminated advertisement at 116-118 Gloucester Road, Kensington, London SW7

What was proposed

The application proposed a temporary externally illuminated static advertisement within a scaffold-mounted replica of the building façade for up to 12 months.

“/CA/26/02376:1 THE ROYAL BOROUGH OF KENSINGTON AND CHELSEA PLANNING APPLICATIONS COMMITTEE 23/06/2026 REPORT BY THE DIRECTOR, PLANNING AND PLACE Application: CA/26/02376 Agenda Item: S043 Address:116-118 Gloucester Road, LONDON, SW7 4PH Proposal: Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months Applicant: [the applicant]: P O'Neill Metropolis Planning Properties…”

“/CA/26/02376:2 considered to be a building that positively contributes to character and the appearance of the wider conservation area, according to the Cornwall Conservation Area Appraisal. 3.3The site has one Article 4 Direction: 100 (Basements). The site is in the Kensington Critical Drainage area and Flood Zone 1.”

Officer report

The site and its setting

The site is a non-listed building in the Cornwall Conservation Area that positively contributes to the wider area’s character and appearance.

“It is recommended the Committee grants planning permission with the conditions listed in Section 8 of this report. 2.Reason for committee consideration · The Director considers it appropriate that the Committee determines the application. 3.The site and its surroundings 3.1 The application site includes a building at Nos. 116-118 Gloucester Road. 3.2The site is located in the Cornwall Conservation Area and is not listed. However, the site is…”

Officer report

Related building works

The shroud would be used during construction works connected with an approved development involving a side extension, studio apartments and an enclosed escape staircase.

“Replacement of open fire escape stair with enclosed escape staircase Granted subject to legal agreement on 10/06/2024 5.Main policies and strategies relevant to the decision The development plan 5.1The main planning considerations applying to the site and the associated policies are: Local Plan Conservation areasCD4, CD15 Listed BuildingCD3 General townscapeCD1, CD2 StreetscapeTR4, TR6 Living conditionsCD9 5.2 These policies can be read online at: · Local Plan:…”

Officer report

Who spoke

No speakers addressed the committee on this application.

The committee’s decision

The committee unanimously granted advertisement consent subject to the recommended conditions, including an additional condition numbered 9.

“Resolved unanimously: that advertisement consent be granted subject to recommended conditions, including additional condition No. 9.”

Minutes