116-118 Gloucester Road, London, SW7 4PH Data via plota.co.uk

CA/26/02376 - Advertisement consent Approved
Signs & adverts

Proposal

Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
24 Apr 2026
✓
Approved
24 Jul 2026

Approved on 24 Jul 2026 · Last checked 21 Oct 2026

Planning committee

Decided by Kensington and Chelsea Planning Applications Committee on 21 Jul 2026. Earlier deferred on 23 Jun 2026.

Approved unanimously

  • Officers advised approval because the temporary shroud would not harm visual amenity or highway safety.
  • Two objections raised concerns about removing the shroud after 12 months and its effect on the streetscape.
  • The committee unanimously granted advertisement consent subject to conditions, including an additional condition.
Read how the committee decided The proposed shroud, officers’ assessment, objections, committee discussion and decision.

Source: Plota analysis of Kensington and Chelsea's committee minutes of 21 Jul 2026.

Documents

View the documents on the council's website ↗

Site constraints 9

Cornwall conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Article 4 - No 100. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
12 listed buildings within 150 m of the postcode pin
Nearest: Church of St Stephen, Grade II*, about 39 m from the postcode pin · 1 Grade II*, 9 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 12 with distances
Historic England ↗
Also on the record
National infrastructure project about 1299 m away: Thames Tideway Tunnel; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Designated open space about 13 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW7 4PH
Received
24 Apr 2026
Validated
24 Apr 2026
Ward
Queen's Gate
Case officer
Show
Target decision
19 Jun 2026
Decision
Granted
Decision date
24 Jul 2026

How this decision compares

Decided in 91 days from validation, 24 days slower than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 91% of signs and adverts here are.

42%decided within 8 weeks
91%approved
272decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
29 May 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

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2025
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2016 Approved
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Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings