Illuminated shroud advertisement at Egerton Court, Kensington, London SW7

What was proposed

The application proposed a static illuminated advertisement within a scaffold shroud, measuring about 14.5 metres by 8 metres, for up to 12 months.

“CA/26/01316 Agenda Item: S029 Address:Egerton Court, 4 Old Brompton Road, LONDON, SW7 3HT Proposal: Temporary display of an illuminated static advertisement measuring approximately 14.5 metres by 8 metres to be displayed for a maximum period of 12 months Applicant: [the applicant]: O'Neill Metropolis Planning Properties notified:Objections:Support:Comments:Petition: 0 0100 1.Summary 1.1 The proposed shroud, given its temporary nature and location would be appropriate in the…”

“/CA/26/01316:2 3.2The building is not listed and is not located within a conservation area. However, it is adjacent to a Grade II listed building, and the Furloe and Smiths Charity Conservation Area is located nearby. 3.3Old Brompton Road is a key route within the borough, connecting the south-west of the borough with Earl’s Court Road and South Kensington. South Kensington forms an important junction where these routes meet.”

Officer report

The site and surroundings

Egerton Court occupies a prominent corner by South Kensington Underground Station and is near a listed building and conservation area.

“3.The site and its surroundings 3.1 Edgerton Court occupies a prominent corner location on Old Brompton Road, with a relationship to Harrington Road. The site sits on at a junction and is located outside South Kensington Underground Station with high public activity.”

Officer report

Why officers recommended approval

Officers considered the temporary shroud appropriate, with no material harm to visual amenity or highway safety, subject to controls on illumination.

“/CA/26/01316:4 and special interest of the building and are therefore acceptable. 6.9On the basis of the above, the temporary nature of the proposals means the advertisements would not result in material harm to the visual amenity of the wider and the proposals would comply with policies CD3, TR4 and CD15 of the Local Plan 2024 and would be acceptable.”

“No significant impacts on road safety are therefore forecast from the application of advertising onto the scaffold shroud. Officers are therefore satisfied that the scale of the advertising and their method of illumination does not increase risk to road users with no conflict with TR4(B) found. A condition is necessary to control the level of illuminance in order to minimise any impact to residential amenity and road safety.”

Officer report

What people said

One resident supported the application, while the highways consultee raised no objection.

“/CA/26/01316:5 CommentResponse 1 As a resident and leaseholder at 9 Egerton Court, 4, Old Brompton Rd., South Kensington, London SW7 3HT, I hereby support the abovementioned application to help reduce the costs of the proposed major works to be carried out at Egerton Court in 2026. Noted.”

Officer report

Who spoke

No speakers took part in the item.

The committee decision

Members unanimously granted advertising consent with the conditions set out in the officer report.

“Resolved unanimously: that advertising consent be granted with the conditions at section 9 of the report.”

Minutes