Egerton Court, 4 Old Brompton Road, London, SW7 3HT Data via plota.co.uk

CA/26/01316 - Advertisement consent Approved
Signs & adverts

Proposal

Temporary display of an illuminated static advertisement measuring approximately 14.5 metres by 8 metres to be displayed for a maximum period of 12 months Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
22 Jan 2026
✓
Approved
28 May 2026

Approved on 28 May 2026 · Last checked 22 Oct 2026

Planning committee

Decided by Kensington and Chelsea Planning Applications Committee on 26 May 2026.

Approved unanimously

As officers recommended.

  • Officers advised approval because the temporary advertisement would not harm visual amenity or highway safety, subject to conditions.
  • One resident supported the application to help reduce the costs of major works.
  • The committee unanimously granted advertising consent with the recommended conditions.
Read how the committee decided The proposed advertisement, site context, officers’ assessment, consultation response and committee decision.

Source: Plota analysis of Kensington and Chelsea's committee minutes of 26 May 2026.

Documents

View the documents on the council's website ↗

Site constraints 9

2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: South Kensington
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
17 listed buildings within 150 m of the postcode pin
Nearest: South Kensington Underground Station, Grade II, about 33 m from the postcode pin · 16 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 17 with distances
Historic England ↗
Conservation area about 22 m away: Thurloe/Smith's Charity
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
National infrastructure project about 1049 m away: Thames Tideway Tunnel
The site is about 1049 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 139 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Tree preservation order about 22 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area56 m² (603 sq ft)
Energy ratingC (79 out of 100), could reach B
PropertyFlat, 3 habitable rooms
BuiltBefore 1900
HeatingBoiler and radiators, mains gas
WallsSolid brick, as built, no insulation (assumed)

From the energy performance certificate lodged in September 2026, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW7 3HT
Received
22 Jan 2026
Validated
22 Jan 2026
Ward
Brompton and Hans Town
Case officer
Show
Target decision
19 Mar 2026
Decision
Granted
Decision date
28 May 2026

How this decision compares

Decided in 126 days from validation, 59 days slower than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 91% of signs and adverts here are.

42%decided within 8 weeks
91%approved
272decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
24 Apr 2026

Historical activity at this location

28 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2020 Approved
Removal of 3no. antennas and replacement with 6no. antennas, removal and replacement of 3…
PA/20/04753
2019
Relocation of 3No. existing antennas and the installation of 3No. antennas and 1No. GPS u…
NOT/19/03893
2019
Replacement of 3no. existing antennas, 3no. 300mm dishes and 1no. equipment cabinet with…
NOT/19/00770
Within ~100m

Nearby activity

2025 Approved
Ground Floor, 23 Old Brompton Road, London, SW7 3HZ
Replacement of the existing awning canvas, powder coating for the metal front of the awni…
PP/25/06428
2025 Approved
Ground Floor, 23 Old Brompton Road, London, SW7 3HZ
Replacement of the existing awning canvas, powder coating for the metal front of the awni…
CA/25/06429
2025 Approved
17-18 Cromwell Place, London, SW7 2LB
External alterations including proposed new canopettes to ground floor windows, 2no. exte…
LB/25/04969
2025 Approved
17-18 Cromwell Place, London, SW7 2LB
External alterations including the installation of canopettes to ground floor windows; in…
PP/25/04959
2025 Approved
17-18 Cromwell Place, London, SW7 2LB
External alterations including the installation of canopettes to ground floor windows; in…
CA/25/04960
2025 Approved
17-18 Cromwell Place, London, SW7 2LB
Internal refurbishment associated with new fit out for caf?/bakery
LB/25/04968
2025 Withdrawn
On highway outside, 7 Old Brompton Road, London, SW7 3HZ
Removal of an existing InLink Unit, and the deployment of a replacement Street Hub 3 unit…
PP/25/02161
2025 Withdrawn
On highway outside, 7 Old Brompton Road, London, SW7 3HZ
Removal of an existing InLink Unit, and the deployment of a replacement Street Hub 3 unit…
CA/25/02162
2025 Approved
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The council granted permission for a single sided digital screen at this location - CA/17…
CA/25/01655
2025 Approved
20 Old Brompton Road, London, SW7 3DL
Installation of internally illuminated shopfront sign
CA/25/00443
2024 Withdrawn
Unit 1 Ground Floor, 21 Harrington Road, London, SW7 3EU
Variation of condition 1 (compliance with approved drawings) of planning permission PP/20…
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2025
Harrington Court, Harrington Road, London, SW7 3ET
Installation of 3no. replacement antenna, ancillary radio equipment, and 1no. 0.3, transm…
NOT/25/00842
2024 Approved
PUBLIC HOUSE, 2-4 Bute Street, London, SW7 3EX
Replacement of signage including: 2 x illuminated projecting signs; 2 x signage at top of…
CA/24/08284
2024 Approved
Flat 4, 18 Old Brompton Road, London, SW7 3DL
Removal of chimney at roof level
PP/24/07712
2024 Withdrawn
PUBLIC HOUSE, 2-4 Bute Street, LONDON, SW7 3EX
Replacement signs, including two hanging signs with externally illuminated signs; one fas…
CA/24/05974
2024 Approved
29-31 Old Brompton Road, LONDON, SW7 3JE
Replacement shopfront windows and entrance door. Installation of pipework, five air condi…
CA/24/05798
2024 Approved
29-31 Old Brompton Road, LONDON, SW7 3JE
Replacement shopfront windows and entrance door. Installation of pipework, five air condi…
PP/24/05797
2024 Withdrawn
20 Old Brompton Road, London, SW7 3DL
Change of use of ground floor from use Class E (c(i))(bank) to Class E (e) dentists surge…
PA/24/05791
2024 Approved
Flat 4, 18 Old Brompton Road, LONDON, SW7 3DL
Formation of rear terrace access and installation of metal railing for terrace
PP/24/05052
2024 Approved
Ground Floor, 3 Glendower Place, LONDON, SW7 3DU
Retention of external signage with integrated lighting; and new canopy (RETROSPECTIVE).
CA/24/02420
2016 Approved
7 Old Brompton Road, LONDON, SW7 3HZ
Proposed Change of Use of part of unit No 7 from Carluccio's retail display/delicatessen…
PP/16/08028
2016 Approved
43 Thurloe Street, LONDON, SW7 2LQ
New shopfront and installation of planters in connection with use of area for outdoor sea…
PP/16/06965
2016 Approved
43 Thurloe Street, LONDON, SW7 2LQ
Installation of No1 internally illuminated fascia sign and non-illuminated black fabric a…
CA/16/06966
2016 Approved
Flat 1, Melton Court, Onslow Crescent, LONDON, SW7 3JQ
FELL and prune as specified
ARB/16/08214
2016 Refused
43 Thurloe Street, LONDON, SW7 2LQ
Change of use from nightclub (sui generis) to restaurant (Class A3) with ancillary takeaw…
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Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.