Ground Floor 72 - 73 Margaret Street London W1W 8ST Data via plota.co.uk

26/04959/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
24 Jul 2026
✓
Approved
13 Aug 2026

Approved on 13 Aug 2026 · Delegated Decision · Last checked 16 Aug 2026

Documents 10

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 13 Aug 2026 View ↗ PDF DELEGATED REPORT Report · 13 Aug 2026 View ↗

Plans & drawings 6

PDF SITE LOCATION PLAN_P1 Location Plan · 24 Jul 2026 View ↗ PDF EXISTING EXTERNAL ELEVATION_P2 Drawing · 24 Jul 2026 View ↗ PDF SIGNAGE DETAIL_P4 Drawing · 24 Jul 2026 View ↗ PDF PROPOSED EXTERNAL ELEVATION_P5 Drawing · 24 Jul 2026 View ↗ PDF SIGNAGE DETAIL Drawing · 1 Jan 1900 View ↗ PDF PROPOSED EXTERNAL ELEVATION Drawing · 1 Jan 1900 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 13 Aug 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 27 Jul 2026 View ↗

All documents on the council site ↗

Site constraints 12

East Marylebone conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 4A.2 Primrose Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
14 listed buildings within 150 m
Nearest: Audley House, Grade II, 24 m away · 1 Grade I, 3 Grade II*, 10 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 14 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1324 m away: Thames Tideway Tunnel; Heritage at risk 79 m away: Buddhist Temple, Margaret Street, Westminster; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1W 8ST
Received
24 Jul 2026
Validated
24 Jul 2026
Ward
West End
Case officer
Show
Target decision
18 Sept 2026
Decision
Application Permitted
Decision date
13 Aug 2026
Decision level
Delegated Decision
Agent
MJP Planning Limited
Leaseholder
Show

How this decision compares

Decided in 20 days from validation, 20 days faster than Westminster's median of 40 for signs and adverts. Approved, as 83% of signs and adverts here are.

69%decided within 8 weeks
83%approved
1,132decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 16 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15107758
Planning Portal ref
PP-15107758
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
Kent House 14 - 17 Market Place London W1W 8AJ
Display of one non illuminated fascia sign measuring 0.2m x 1.6m and two externally illum…
25/07870/ADV
2025
48 Eastcastle Street London W1W 8DX
Re-spray the existing black aluminium glazing frames of the shopfront to a bronze finish…
25/07592/LBC
2025 Approved
All Saints Church 7 Margaret Street London W1W 8JG
Upgrade of Vodafone telecommunications equipment consisting of the replacement of eight a…
25/05688/EEN
2025
26 Eastcastle Street London W1W 8DF
Installation of new plant at the roof level.
25/06487/FULL
2025
Basement And Ground Floor 7 - 8 Market Place London W1W 8AG
Removal of existing shopfront and installation of new hardwood timber framed glazed shopf…
25/04871/FULL
2025
21 Eastcastle Street London W1W 8DA
Erection of mansard extension at 3rd floor and dormer infill extension at 2nd floor. Remo…
25/03064/FULL
2025
82 Margaret Street London W1W 8LH
Alterations including opening of laundry building within the central courtyard at ground…
25/03052/LBC
2025
82 Margaret Street London W1W 8LH
Alterations including opening of laundry building within the central courtyard at ground…
25/02820/FULL
2025
Basement 15 - 16 Margaret Street London W1W 8RW
Change of use from Class E retail to a mixed-use Class E pet store, pet wellness and groo…
25/00926/FULL
2024 Approved
48 Eastcastle Street London W1W 8DX
Display of internally illuminated fascia sign measuring 0.9m x 1.9m, display of internall…
24/09064/ADV
2025
22 Eastcastle Street London W1W 8DE
Display of an externally illuminated fascia sign measuring 1.94m x 0.33m.
25/00217/ADV
2025
45 Mortimer Street London W1W 8HJ
Installation of new fire door to rear internal courtyard and replacement of mesh panels w…
25/00106/FULL
2024
48 Eastcastle Street London W1W 8DX
External alterations including new glazed facade and a new entrance door, installation of…
24/09063/FULL
2024
Basement And Ground Floor 23 - 25 Eastcastle Street London W1W 8DF
Dual/alternative use the ground floor and basement as either gallery, performance, and ev…
24/07239/FULL
2024
48 Eastcastle Street London W1W 8DX
Variation of condition 3 of planning permission granted at appeal dated 01 December 2004…
24/05358/FULL
2024
Welsh Baptist Church 30 Eastcastle Street London W1W 8DJ
Rectification work to the lowest flight of the front entrance steps and extension of the…
24/05153/EEN
2024
12 Margaret Street London W1W 8JQ
Variation of condition 3 of planning permission dated 20th September 2023 (RN:23/03956/FU…
24/05098/FULL
2024 Approved
60 - 62 Margaret Street London W1W 8TF
Variation of conditions 1 and 7 of planning permission dated 09 March 2023 (RN:22/05813/F…
24/01315/FULL
2024
34 Eastcastle Street London W1W 8DW
Display for a temporary period of six months of a non-illuminated estate agent board loca…
24/04224/AD7
2024 Approved
United Kingdom House 180 Oxford Street London W1D 1NN
Internal works to the 8th floor and mezzanine.
24/01560/CLOPUD
2019 Approved
United Kingdom House 180 Oxford Street London W1D 1NN
Infilling of internal light wells at fourth to seventh floor levels to create additional…
19/06551/FULL
2019 Approved
46-49 Eastcastle Street London W1W 8DZ
Shopfront alterations, associated signage and interior fit out.
19/09246/LBC
2019 Approved
46-49 Eastcastle Street London W1W 8DZ
Display of one internally illuminated (letters only) fascia sign measuring 0.65m x 2.29m…
19/09245/ADV
2019 Approved
46-49 Eastcastle Street London W1W 8DZ
Shopfront alterations and associated signage.
19/09244/FULL
2019 Approved
66 Wells Street London W1T 3PY
Display for a temporary period of six months of a non-illuminated estate agent board loca…
19/09738/AD7
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.