UK planning and land search platform audience comparison
Plota has the largest monthly unique audience among the UK planning and land search platforms in a Similarweb comparison.
In August 2026, Similarweb estimated 15,894 monthly unique visitors to Plota and a deduplicated audience of 14,013.
That puts Plota ahead of planning and land search platforms including SearchLand, LandTech, LandCycle, Nimbus Maps, and LandHawk on both measures of audience reach.
Audience comparison
| Platform | Monthly unique visitors | Deduplicated audience |
|---|---|---|
| Plota | 15,894 | 14,013 |
| SearchLand | 14,178 | 11,902 |
| LandTech | 11,643 | 9,556 |
| LandCycle | 7,367 | 6,584 |
| Nimbus Maps | 3,739 | 3,238 |
| LandHawk | 927 | 811 |
Source: Similarweb, August 2026.
#1 for audience reach
Plota ranks first in the comparison for both monthly unique visitors and deduplicated audience.
Monthly unique visitors is the primary measure used for the ranking because it reflects the estimated number of different people reaching each website during the month.
Similarweb’s deduplicated audience measure also ranks Plota first.
How we defined a planning and land search platform
The comparison covers UK platforms where searching for planning applications, land, or potential development sites is a core part of the product.
This includes specialist planning search products as well as broader land and site-search platforms where planning data forms a substantial part of the user proposition.
SearchLand, LandTech, Nimbus Maps, LandCycle, and LandHawk are therefore included in the core comparison.
What is not included
Some large websites use planning or development data but serve a materially different primary purpose.
Construction intelligence
Glenigan is primarily a construction project and sales intelligence platform. Its proposition centres on construction projects, leads, companies, contacts, tenders, and market intelligence.
Barbour ABI similarly focuses on construction project intelligence and lead generation.
Planning information may form part of both products, but neither is primarily a planning or land search platform, so they are not included in the ranking.
Why SearchLand and LandTech are included
SearchLand and LandTech have broader products than Plota, but both provide functionality for finding land, assessing development opportunities, and searching or analysing planning information.
Their users therefore overlap materially with the audience for planning and land search.
About the Similarweb data
The figures on this page are estimates produced by Similarweb for August 2026.
Similarweb data should not be treated as first-party analytics. Estimates may differ from the traffic recorded internally by individual platforms.
We use Similarweb because it provides a consistent third-party methodology across websites, allowing audience size to be compared on a like-for-like basis.
The figures should therefore be interpreted as comparative audience estimates, rather than audited measures of total users, customers, or product activity.
The result
Based on Similarweb’s estimated audience data for August 2026:
Plota is the UK’s leading planning and land search platform by monthly unique visitors.
Plota also has the largest deduplicated audience within the comparison set.