UK planning and land search platform audience comparison
Plota has the largest monthly unique audience among the UK planning and land search platforms in a Similarweb comparison.
In September 2026, Similarweb estimated 21,726 monthly unique visitors to Plota and a deduplicated audience of 19,383.
That puts Plota ahead of planning and land search platforms including SearchLand, LandTech, LandCycle, Nimbus Maps, and LandHawk on both measures of audience reach.
Audience comparison
| Platform | Monthly unique visitors | Deduplicated audience |
|---|---|---|
| Plota | 21,726 | 19,383 |
| SearchLand | 12,274 | 10,280 |
| LandTech | 12,081 | 9,844 |
| LandCycle | 9,352 | 8,355 |
| Nimbus Maps | 4,196 | 3,601 |
| LandHawk | 967 | 848 |
Source: Similarweb, September 2026.
#1 for audience reach
Plota ranks first in the comparison for both monthly unique visitors and deduplicated audience.
Monthly unique visitors is the primary measure used for the ranking because it reflects the estimated number of different people reaching each website during the month.
Similarweb’s deduplicated audience measure also ranks Plota first.
How we defined a planning and land search platform
The comparison covers UK platforms where searching for planning applications, land, or potential development sites is a core part of the product.
This includes land and site search platforms and planning search products, where planning data forms a substantial part of the user proposition.
SearchLand, LandTech, Nimbus Maps, LandCycle, and LandHawk are therefore included in the core comparison.
What the comparison leaves out
Some large websites carry planning or development data while selling something materially different.
Construction intelligence
Glenigan is primarily a construction project and sales intelligence platform. Its proposition centres on construction projects, leads, companies, contacts, tenders, and market intelligence.
Barbour ABI similarly focuses on construction project intelligence and lead generation.
Planning information may form part of both products, but neither is primarily a planning or land search platform, so they are not included in the ranking. For context, Similarweb estimated 13,346 monthly unique visitors to Glenigan and 6,891 monthly unique visitors to Barbour ABI in September 2026.
About the Similarweb data
The figures on this page are estimates produced by Similarweb for September 2026.
These are modelled estimates rather than first-party analytics, and they differ from the traffic a platform records internally.
We use Similarweb because it provides a consistent third-party methodology across websites, allowing audience size to be compared on a like-for-like basis.
Each figure covers the whole website, including its subdomains, such as a platform’s logged-in app on app.example.co.uk, across desktop and mobile web in the UK.
The figures should therefore be interpreted as comparative audience estimates, rather than audited measures of total users, customers, or product activity.
The result
Based on Similarweb’s estimated audience data for September 2026:
Plota is the UK’s leading planning and land search platform by monthly unique visitors.
Plota also has the largest deduplicated audience within the comparison set.