Building name sign at Town Hall Place, Market Street, Tamworth

The site and surroundings

The sign would be fixed to the western elevation of newly constructed Town Hall Place in the town centre conservation area.

“The site is located within the designated Tamworth Town Centre and is within the Tamworth Town Centre Conservation Area. There are a number of nearby listed buildings, including the Grade II* listed Town Hall and Grade II listed Building Society (22 Market Street). The surrouding area is predominantly commerical, with some upper floor residential units.”

“The proposal is for a non-illuminated wall mounted sign measuring 1.4m by 1.4m. The sign would be sited on the western elevation of the building, 5.4m above ground level. The sign would project 0.05m from the elevation and would be non-illumianted. The sign would be constructed of powder coated alluminium coloured dark blue (RAL 5013), with acylic letters and artwork, coloured white and gold. The sign would show the Town Hall Place branding.”

Officer report

Earlier site history

Earlier permission approved redevelopment for a flexible multi-use building, while a later application to vary approved plans remained under consideration.

“0139/2025 - Variation of condition 2 (approved plans) of application 0414/2022 – Pending consideration…”

Officer report

Officers’ assessment

Officers considered the sign appropriately designed, non-dominant and safe, preserving the conservation area and nearby listed buildings’ settings.

“The proposed sign is considered to be well designed, suitable for the building and located with the town centre. The sign would be non-illuminated and as such would not result in glare. The sign would be sited in an appropriate location which would alert passes by to the identity of the building, whilst not being over dominant within the street scene.”

“The design and scale of the advert are considered to be appropriate given the surrounding heritage assets. The Council’s Conservation Officer has raised no objections and advised that the advert would not impact upon heritage assets. The proposal is therefore considered to preserve the character and appearance of the Tamworth Town Conservation Area and the setting of nearby listed buildings.”

Officer report

Consultation and objections

The conservation officer raised no objection, and no letters of representation were received after adjacent properties were notified and a site notice posted.

“Tamworth Borough Council Conservation Officer (28/10/2025): No objection. The sign is appropriately positioned, scaled and visually acceptable in terms of imaging, font and colours. The proposal would preserve the character and appearance, and thus significance of the Tamworth Town Conservation Area. The proposal would be a neutral presence within the setting of nearby listed buildings, thus having no adverse impact upon their significance.”

“As part of the consultation process adjacent properties were notified and a site notice was posted on 24/10/2025. No letters of representation have been received.”

Officer report

Who spoke

The planning officer presented the report to the committee.

The committee’s decision

The committee approved the application subject to conditions, on a motion moved by Councillor M Summers and seconded by Councillor L Smith.

“(Moved by Councillor M Summers and seconded by Councillor L Smith)”

Minutes

Conditions of consent

Consent was limited to five years and required the sign to follow the approved plans and advertisement-control requirements.

“The consent hereby granted is for a maximum period of 5 years.”

“The advertisement authorised by this consent shall be carried out in complete accordance with the following approved plans and specification: Location plan (dated 08.10.25), BD-TBC-THP-Elev1.”

Minutes