Sales signage at Land North Of Beaconside, Stafford

“Site and surroundings 1.1 The site comprises a parcel of land which forms part of a field to the north of the A513 Beaconside highway and within the settlement of Stafford. The site is surrounded by fields to the north, the A513 Beaconside highway to the south, with housing to west and the MOD site to the east.”

“Background 3.1 Planning history in relation to the site and/or surrounding properties which is relevant to the consideration of the proposal: Reference Address Proposal Decision 16/25450/OUT Land North Of Beaconside Stafford Outline planning application for mixed-use development comprising of the demolition of existing buildings and structures, the erection of up to 2,000 dwellings (Use Class C3)...”

“The proposed signage would be located in a prominent position adjacent to the A513 Beaconside highway, and in terms of its overall size and scale is considered excessive in this context, being surrounded by open fields on this north side of the Beaconside road.”

“Observations 7.3 The Highway Authority raise no objection to the proposal in terms of highway safety. There are no other public safety concerns. Conclusion 8.1 The proposal is not associated with any public safety concerns. Nonetheless, the signage is, by virtue of its prominent position, combined with its excessive scale considered to result in a dominant and incongruous feature harmful to the visual amenities of the area.”

“25/41092/ADV Delegated Refusal Land North Of Beaconside Stafford Staffordshire Bloor Homes and Fitchett Homes Sales Signage Decided Appeals Application Reference Location Proposal…”