Convenience store signs at 637 Warrington Road, Warrington Road, Rainhill, St Helens

What was proposed

Advertisement consent was sought for an internally illuminated logo, entrance vinyls, window advertisements, community signage, a poster case and a car park sign.

“1no. internally illuminated 'Co-op' logo, affixed to the front elevation of the building above the customer entrance doors; • 'Welcome' vinyl’s to be internally applied to glazing at the customer entrance; • Frosted vinyl manifestations to be applied internally to the entrance door, each measuring 0.2m in length and 0.05m in width; • 3no.”

“The proposed internally illuminated 'Co-op' sign would be 2.4m in length, 1.0m in height and 0.08m in depth. The sign would be comprised of aluminium letter rears and acrylic faces applied with vinyl. The sign would be internally illuminated by white LEDs and fitted to the brickwork above the front entrance doors of the building.”

Officer report

The site and surroundings

The site contains a convenience store under construction, retained trees and nearby homes, with schools, a hotel and retail units in the wider area.

“The application site comprises a convenience store building under construction, with a group of retained trees in the west side of the site.”

“The site is bounded by residential dwellings to the north (no.635a Warrington Road) and east (nos.82 – 90 Mossdale Drive). A tree-lined pedestrian footpath joining Warrington Road and Mossdale Drive is located directly adjacent to the site along its south-eastern border. There are dwellings visible on all three boundaries, although the southern boundary is dissected with the aforementioned footpath.”

Officer report

Earlier applications

A convenience store application was approved in 2024, while an earlier convenience store application was withdrawn in 2023.

“P/2023/0697/FUL - Erection of a convenience store with parking, landscaping, and associated infrastructure (re-submission of application P/2022/0715/FUL). Approved 26.07.2024.”

“P/2022/0715/FUL - Erection of a convenience store with parking, landscaping, and associated infrastructure. Withdrawn 10.01.2023.”

Officer report

Consultation responses

Highways raised no objection, lighting accepted the illuminated sign subject to a 300 cd/m² limit, and trees officers found no impact on landscaping.

“Lighting (27.11.2025) - The brightness of the 1no. proposed illuminated sign is considered compliant provided the declared night-time luminance of the sign does not exceed 300 cd/m². The remainder of the proposed signs would be non-illuminated.”

“Trees and Woodlands (04.11.2025) - The proposal would have no impact on trees or landscaping.”

Officer report

Objections from residents

Eight representations from seven households objected to the signage’s appearance, illumination, residential effects, heritage impact and possible traffic distraction.

“Proposed signage would be inappropriate in a residential area; • The proposed signage would detract from the visual amenity of this part of the village and impact the outlook and amenity of nearby homes; • The constant illumination, particularly during evening and night-time hours, would cause light pollution and disturbance to residents living directly opposite; • The foliage on the trees and shrubs is negligible for 2 seasons of the year and if it wasn't then why would…”

“P/2025/0575/ADC • The signage in the original co-op in the village is not comparable as this is in a shopping village and therefore acceptable; • The size, brightness, and design of the proposed illuminated sign are not in keeping with the character and heritage of the Conservation Area in accordance with the Council’s adopted Shopfronts SPD; • Externally lit or non-illuminated signage would achieve the applicant’s objectives without compromising the historic character of…”

Officer report

Who spoke

A local resident appeared before the committee to present objections to the application.

The committee’s decision

The committee granted advertisement consent for five years, subject to conditions controlling maintenance, safety, plans and night-time luminance.

“Grant Advertisement Consent Subject to the following conditions, with authority delegated to the Head of Planning Services to add, remove or amend conditions as they deem necessary:”

“The advertisement hereby permitted shall be displayed in accordance with the details shown on the following plans and the declared night-time luminance level shall not exceed 300 cd/m 2. :”

Minutes