Winery events and pond at Winery At Loddon Road, Bergh Apton

Summary of planning committee decision

Decided by South Norfolk Broadland South Norfolk Development Management (Planning) Committee on 8 Apr 2026.

2024/0499Approved

What was proposed

Retrospective permission was sought for visitors, events in the winery’s outside areas and retention of a wildlife pond.

“Applicant’s Name: [name withheld] Address Winery at Loddon Road Bergh Apton Norfolk Proposal Retrospective application enable visitors to the winery and outside area adjacent to the winery. Retention of wildlife pond.”

“This proposal seeks full planning permission to enable visitors to the winery as well as the outside areas to the winery to allow for events to be run in these areas.”

Officer report

The site

The winery is outside the development boundary in the countryside, with residential properties nearby on Loddon Road.

“The winery building, known as Chet Valley Winery, has been in operation for a number of years since it was originally granted planning permission in 2018. A variation of condition application in 2022 was granted to change the original permitted opening hours and activities to allow for wine tours and events to take place at the site.”

“The site is located northeast of Loddon Road in Bergh Apton outside of the development boundary, as such the site is within a countryside location. There are a cluster of residential properties near to the site, located on Loddon Road.”

Officer report

Planning history

The winery was approved in 2018, and a 2022 permission allowed changed opening hours, wine tours and events.

“2018/0118 New winery building for the production of sparkling wine, car parking and new access from the highway. Approved…”

“(later referred to as the 2022 permission) Variation of conditions 8 and 9 of 2018/0118 - (8) changes to opening hours and (9) to broaden the activities undertaken in the wine tasting area Approved…”

Officer report

Officers’ recommendation

Officers recommended approval because the rural business expansion was acceptable and impacts could be controlled through conditions.

“The application seeks retrospective planning permission for the use of external areas of an existing winery for events and associated activities. The principle of the development is considered acceptable as it represents an expansion of the existing rural business. The proposal complies with Policies DM1.3 and DM2.1 of the SNLP.”

“Taking all matters into account, and subject to the conditions set out within the recommendation, the proposal is considered acceptable and it is therefore recommended that planning permission be granted.”

Officer report

Consultation responses

The parish council and Environmental Quality Team raised concerns, while highways officers accepted the proposal subject to controls on people and existing conditions.

“We would also request that South Norfolk Council Environmental Team and the Highways Team assess the impact of the proposal on the adjoining residents and those in the local neighbourhood, particularly with regard to noise including noise in evenings and vehicle movement and parking.”

“As part of this consultation, a joint site visit took place with the Environmental Quality Manager, the case officer and the applicant. Subject to a number of conditions, they have verbally raised no objections.”

Officer report

Residents’ views

Supporters backed the application, while objectors cited noise, traffic, parking, events, opening hours, countryside impacts and neighbouring amenity.

“Retrospective nature of proposal • Noise disturbance and outdoor music • Traffic / parking / highway concerns • Amount of events proposed • Advertisement of events without planning permission • Opening hours and commercial uses of the site • Out of character • Ownership of the site…”

“Opening hours • Noise pollution • Traffic • Car parking • Countryside location • Breach of previous conditions…”

Officer report

Main planning issues

The assessment considered highways, landscape, heritage, neighbour amenity, flooding, ecology and the wildlife pond.

“With regard to the natural environment, Policy DM4.4 seeks to protect natural environmental assets, while Policy DM4.5 requires development to respect, conserve and, where possible, enhance landscape character. The retrospective use has not resulted in the loss of landscape features, encroachment into open countryside, or harm to ecological assets.”

“The proposal is also consistent with the design objectives of Policy DM3.8, as the pond represents a well-integrated and functional landscape feature that complements the existing use of the site without introducing visual clutter or inappropriate development. Overall, the retention of the wildlife pond is considered to be compliant with Policies DM3.8, DM4.4 and DM4.5 of the South Norfolk Local Plan.”

Officer report

The committee vote

Members voted unanimously to approve the application with conditions.

“: Retrospective application enable visitors to the winery and outside area adjacent to the winery. Retention of wildlife pond…”

“Members voted unanimously for approval with Conditions…”

Minutes

The decision

The retrospective application was approved with conditions controlling hours, events, visitor numbers, noise, food trucks and other site changes.

“1.In accordance with submitted drawings 2.Hours of operation 3.Specific use / number of events and amount of guests on site 4.Noise Management Plan to be submitted 5.Boundary / Acoustic Fence installation 6.No music outside 7.Noise Levels inside the building 8.Noise monitoring device to be installed 9.No generators/plant equipment 10.Food Trucks to not be forward of the principle elevation of the winery building 11.PD restriction Class H of Part 7 12.PD restriction on…”

Minutes

Sources

  • South Norfolk Broadland South Norfolk Development Management (Planning) Committee minutes, 8 April 2026
  • Agenda and papers (council website)

Source: Plota analysis of South Norfolk Broadland's committee minutes and officer report. Quotations are the council's own words; headings and summaries are Plota's.

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At the meeting

Date
Wednesday 8 April 2026
Recommendation
Officers recommended approval
Committee decided
Approved
Vote
Unanimous
Minutes
The council's minutes
Meeting
Agenda and papers (council website)
Application
The application (council website)

This committee's year

24 decisions in the 12 months to this meeting, 1 against officer advice.

Source: Plota analysis of the committee's minutes.

Every decision by this council's committees →