Illuminated hanging sign at 6 High Street, Grantham

“The proposal seeks advertisement consent for the installation of an illuminated hanging sign to "The Holly" restaurant and bar.”

“The site is a former Halifax bank branch located on High Street, Grantham. It was recently granted planning permission for conversion to a restaurant and bar and ancillary function rooms as part of the adjacent Angel & Royal Hotel use under reference no. S24/0795. The site is not grade listed, but is within the Grantham Conservation Area and the adjacent hotel is grade I listed.”

“S24/0795 - Change of use and conversion of former bank building (Use Class E(c)(i)) to ancillary public reception and function rooms for the adjacent hotel, The Angel and Royal (Use Class C1).”

“Impact on the character and appearance of the area 7.6 The proposed signage replaces existing Halifax bank signage. The design of the proposed signage is understated and would blend visually with the other shopfronts along High Street, and is in line with the design principles for shop front signage as outlined in the Grantham Shopfront Design Guide.”

“In this context, it is appreciated that the installation of a single sign will not result in adverse impacts on amenity and the difference between the existing signage and the proposed are minor, with the proposed sign being considered an improvement over the existing blue Halifax sign. Therefore, it is Officers' assessment that the proposed signage would not result in any unacceptable impacts on the amenity of existing residential receptors.”

“Representations Received 5.1 No Comments received 6 Representations as a Result of Publicity…”

“This application has been advertised in accordance with the Council’s Statement of Community Involvement, and no letters of representation were received.”

“A query was raised on whether there were any other illuminated signs within the area of Grantham.”

“It was queried whether policy relating to Conservation Areas requested no external lighting. Concern was raised that this could set a precent for other businesses within Conservation Areas.”

“It was proposed, seconded and AGREED to authorise the Assistant Director – Planning to GRANT advertisement consent, subject to conditions:”

“The In the hours after sunset and until sunrise, the advertisement display luminance shall be no greater than 200cd/m2. The lighting shall be static and non-blinking/flashing.”