Three sponsorship boards at Nene Way/Welland Road Roundabout, Hilton, Derby

“Proposal: Advertisement consent for the display of 3no ground fixed boards on Nene Way/Welland Road Roundabout, Hilton, Derby DE65 5GZ Ward: Hilton Reason for committee determination This item is presented to the Committee as South Derbyshire District Council is the applicant. Executive Summary The proposal is for the erection of three sponsorship advertisement boards to allow for local businesses to work in partnership with the Council to advertise to passersby.”

“The proposal It is proposed to display three sponsorship advertisement boards at key points around the roundabout. The advertisements will be affixed to metal posts, with posts 450mm into the ground with one board affixed to both measuring 800m x 375mm with a 225mm gap from the ground.”

“Relevant planning history No relevant planning history. Responses to consultations and publicity Environmental Health No objection…”

“Overall the proposed advertisements are considered to have minimal impact on the streetscene with no illumination and would not result in highway safety issues or cause an unacceptable impact on the visual amenity of the area. The display of the three low level advertisement does not conflict with the policy requirements of South Derbyshire Adopted Local Plan or guidance within the SPD and is considered to accord with national guidance on the control of advertisements.”

“None of the other matters raised through the publicity and consultation process amount to material considerations outweighing the assessment of the main issues set out above, noting that conditions or obligations have been attached where meeting the tests for their imposition.”

“Derbyshire County Highway Authority – No objection Based on the analysis of the information submitted the Local Highway Authority concludes that there would not be an unacceptable impact on highway safety and there are no justifiable grounds on which an objection could be maintained. Hilton Parish Council – Object It is considered that the siting of the boards is not in keeping with the village in accordance with BNE1 and BNE4.”

“The Planning Officer presented the report and outlined the key aspects for consideration.”

“Members considered the Application and supported the officer’s recommendations.”

“Reason: For the avoidance of doubt in accordance with Policy BNE9 of the Adopted Local Plan. No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission. Reason: In accordance with the requirements of Schedule 2 of the of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.”

“Compliance with the following is necessary: (i) No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission; (ii) No advertisement shall be sited or displayed so as to: (a) endanger persons using any highway, railway, waterway, dock, harbour or aerodrome (civil or military); (b) obscure, or hinder the ready interpretation of, any traffic sign, railway signal or aid to…”