Three sponsorship advertisement boards at Avon Way Roundabout, The Mease, Hilton

“Proposal: Advertisement consent for the display of 3no ground fixed boards on Avon Way Roundabout, The Mease, Hilton DE65 5NL Ward: Hilton Reason for committee determination This item is presented to the Committee as South Derbyshire District Council is the applicant. Executive Summary The proposal is for the erection of three sponsorship advertisement boards to allow for local businesses to work in partnership with the Council to advertise to passersby.”

“The roundabout has a large central area with large mature trees and grass planting within it. The proposal It is proposed to display three sponsorship advertisement boards to be erected at key points around the roundabout. The advertisements will be affixed to metal posts, with posts 450mm into the ground with one board affixed to both measuring 800m x 375mm with a 225mm gap from the ground.”

“Relevant planning history No relevant planning history. Responses to consultations and publicity Environmental Health -No objection…”

“The Town and Country Planning (Control of Advertisements) (England) Regulations 2007 requires that the Local Planning Authority takes into account factors relevant to public safety including highway safety. The three signs are to be displayed in visible locations on the roundabout as a method of allowing for local businesses to sponsor the roundabout whilst also advertising themselves to the local community.”

“Overall the proposed advertisements are considered to have minimal impact on the streetscene with no illumination and would not result in highway safety issues or cause an unacceptable impact of the visual amenity of the area. The display of the three low level advertisement does not conflict with the policy requirements of South Derbyshire Adopted Local Plan or guidance within the SPD and is considered to accord with national guidance on the control of advertisements.”

“Derbyshire County Highway Authority – No comments at time of drafting. Hilton Parish Council – Object It is considered that the siting of the boards is not in keeping with the village in accordance with BNE1 and BNE4.”

“The Planning Officer presented the report to Committee and noted that a late item had been received from Derbyshire County Highway Authority that concluded there would not be an unacceptable impact on highway…”

“Members considered the Application and supported the officer’s recommendations.”

“Recommendation Approve subject to the following conditions: The works hereby permitted shall be carried out in accordance with the proposed plans and signage details • Signage Location Plan received 12 December 2025 • Signage Details received 05 December 2025”

“Reason: For the avoidance of doubt in accordance with Policy BNE9 of the Adopted Local Plan. No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission. Reason: In accordance with the requirements of Schedule 2 of the of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.”