Four sponsorship boards at Egginton Road Roundabout, Hilton

“Proposal: Advertisement consent for the display of 4no ground fixed boards on Egginton Road Roundabout, The Mease, Hilton DE65 5FS Ward: Hilton Reason for committee determination This item is presented to the Committee as South Derbyshire District Council is the applicant. Executive Summary The proposal is for the erection of four sponsorship advertisement boards to allow for local businesses to work in partnership with the Council to advertise to passersby.”

“The proposal It is proposed to display four sponsorship advertisement boards to be erected at key points around the roundabout. The advertisements will be affixed to metal posts, with posts 450mm into the ground with one board affixed to both measuring 800m x 375mm with a 225mm gap from the ground.”

“Applicant’s supporting information Signage Location Plan received 12 December 2025 Signage Details received 05 December 2025 Relevant planning history No relevant planning history. Responses to consultations and publicity Environmental Health - No objection…”

“The Town and Country Planning (Control of Advertisements) (England) Regulations 2007 requires that the Local Planning Authority takes into account factors relevant to public safety including highway safety. The four signs are to be displayed in visible locations on the roundabout as a method of allowing for local businesses to sponsor the roundabout whilst also advertising themselves to the local community.”

“Overall the proposed advertisements are considered to have minimal impact on the streetscene with no illumination and would not result in highway safety issues or cause an unacceptable impact of the visual amenity of the area. The display of the four low level advertisement does not conflict with the policy requirements of South Derbyshire Adopted Local Plan or guidance within the SPD and is considered to accord with national guidance on the control of advertisements.”

“Derbyshire County Highway Authority – Comments awaited at time of drafting. Hilton Parish Council – Object It is considered that the siting of the boards is not in keeping with the village in accordance with BNE1 and BNE4.”

“The Planning Officer informed the Committee that Councillor J Davies raised a query regarding who would be advertising on all the roundabout signage.”

“Members considered the Application and supported the officer’s recommendations.”

“That planning permission be approved as per the recommendations in the report of the Executive Director – Place and Prosperity.”

“Reason: For the avoidance of doubt in accordance with Policy BNE9 of the Adopted Local Plan. No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission. Reason: In accordance with the requirements of Schedule 2 of the of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.”

“Compliance with the following is necessary: (i) No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission; (ii) No advertisement shall be sited or displayed so as to: (a) endanger persons using any highway, railway, waterway, dock, harbour or aerodrome (civil or military); (b) obscure, or hinder the ready interpretation of, any traffic sign, railway signal or aid to…”