Three advertisement boards at Lowman Way Roundabout, The Mease, Hilton

What was proposed

The application sought consent for three non-illuminated sponsorship boards fixed to metal posts around a roundabout.

“Proposal: Advertisement consent for the display of 3no ground fixed boards on Lowman Way Roundabout, The Mease, Hilton DE65 5LJ Ward: Hilton Reason for committee determination This item is presented to the Committee as South Derbyshire District Council is the applicant. Executive Summary The proposal is for the erection of three sponsorship advertisement boards to allow for local businesses to work in partnership with the Council to advertise to passersby.”

“The proposal It is proposed to display three sponsorship advertisement boards at key points around the roundabout. The advertisements will be affixed to metal posts, with posts 450mm into the ground with one board affixed to both measuring 800m x 375mm with a 225mm gap from the ground.”

Officer report

Planning history

There was no relevant planning history for the site.

“Relevant planning history No relevant planning history. Responses to consultations and publicity Environmental Health No objection…”

Officer report

What officers recommended

Officers recommended approval because the small, non-illuminated signs would not harm visual amenity or highway safety.

“The Town and Country Planning (Control of Advertisements) (England) Regulations 2007 requires that the Local Planning Authority takes into account factors relevant to public safety including highway safety. The three signs are to be displayed in visible locations on the roundabout as a method of allowing for local businesses to sponsor the roundabout whilst also advertising themselves to the local community.”

Officer report

Objections and support

The parish council objected because the boards were considered out of keeping, while two objections raised concerns about appearance, precedent and relevance.

“Derbyshire County Highway Authority Comments not received at time of drafting. Hilton Parish Council Object It is considered that the siting of the boards is not in keeping with the village in accordance with BNE1 and BNE4.”

Officer report

Who spoke

The local ward member addressed the committee and said there were no objections from residents.

Members’ views

Members considered the application and supported the officer’s recommendation.

“Members considered the Application and supported the officer’s recommendations.”

Minutes

Conditions

Approval required the works to follow the submitted plans and required permission from the site owner before displaying an advertisement.

“Reason: For the avoidance of doubt in accordance with Policy BNE9 of the Adopted Local Plan. No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission. Reason: In accordance with the requirements of Schedule 2 of the of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.”

Officer report