Four sponsorship boards at Church Street Roundabout, Swadlincote, Derby
Summary of planning committee decision
Decided by South Derbyshire Development Management Committee on 9 Dec 2025.
What was proposed
The application sought consent for four non-illuminated sponsorship advertisement boards on metal posts around the roundabout.
“Proposal: Advertisement consent for the display of 4no ground fixed boards on Church Street Roundabout, Church Street, Swadlincote, Derby DE11 8LF Ward: Swadlincote Reason for committee determination This item is presented to the Committee as South Derbyshire District Council is the applicant.”
“Situated in the area surrounding the roundabout is residential dwellings, Emmanuel Church and employment uses. The roundabout has a large central planting bed within it which has recently been renovated to include a variety of rockery. The proposal It is proposed to display four sponsorship advertisement boards to be erected at key points around the roundabout.”
Officer report
Planning history
There was no relevant planning history for the site.
“Relevant planning history No relevant planning history. Responses to consultations and publicity Environmental Health…”
Officer report
What officers recommended
Officers recommended approval because the signs would have minimal visual impact, preserve nearby heritage assets and avoid highway safety problems.
“The Town and Country Planning (Control of Advertisements) (England) Regulations 2007 requires that the Local Planning Authority takes into account factors relevant to public safety including highway safety. The four signs are to be displayed in visible locations on the roundabout as a method of allowing for local businesses to sponsor the roundabout whilst also advertising themselves to the local community.”
“Overall the proposed advertisements are considered to have minimal impact on the streetscene with no illumination and would not result in highway safety issues or cause an unacceptable impact of the visual amenity of the area. The display of the four low level advertisement does not conflict with the policy requirements of South Derbyshire Adopted Local Plan or guidance within the SPD and is considered to accord with national guidance on the control of advertisements.”
Officer report
Who spoke
The Development Manager addressed the committee and presented the report.
Members’ view
Members considered the application and supported the officer’s recommendations.
“Members considered the Application and supported the officer’s recommendations.”
Minutes
The decision
The committee resolved to approve planning permission in line with the officer’s recommendations.
“That planning permission be approved as per the recommendations in the report of the Executive Director – Place and Prosperity.”
Minutes
Sources
- South Derbyshire Development Management Committee minutes, 9 December 2025
- Agenda and papers (council website)
Source: Plota analysis of South Derbyshire's committee minutes and officer report. Quotations are the council's own words; headings and summaries are Plota's.
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See the API →At the meeting
- Council
- South Derbyshire
- Date
- Tuesday 9 December 2025
- Recommendation
- Officers recommended approval
- Committee decided
- Approved
- Minutes
- The council's minutes
- Meeting
- Agenda and papers (council website)
- Application
- The application (council website)
- All decisions
- South Derbyshire committee decisions →
This committee's year
23 decisions in the 12 months to this meeting, 1 against officer advice.
Source: Plota analysis of the committee's minutes.