Advertisement boards at William Nadin Way, Swadlincote
Summary of planning committee decision
Decided by South Derbyshire Development Management Committee on 11 Nov 2025.
What was proposed
The application proposed ground-fixed sponsorship advertisement boards on a roundabout, allowing local businesses to advertise to passing traffic.
“The roundabout is a four-arm roundabout which has access points from Optimum Business Network and Pallet Network, Swadlincote Golf Course and William Nadin Way. The roundabout is c.22m from one edge to the other and grassed with a central planting bed. The proposal It is proposed to display three sponsorship advertisement boards to be erected at key points around the roundabout.”
Officer report
Why officers recommended approval
Officers considered the signs small, non-illuminated and suitably positioned, with no unacceptable effect on visual amenity, public safety or highway safety.
“Planning considerations Regulation 3(1) of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (SI 783) (the Regulations) limits the exercise of the powers of control of advertisements solely to the interests of amenity (including aural and visual) and public safety, and these matters are elaborated in Regulation 3(2).”
“The Town and Country Planning (Control of Advertisements) (England) Regulations 2007 requires that the Local Planning Authority takes into account factors relevant to public safety including highway safety. The three signs are to be displayed in visible locations on the roundabout as a method of allowing for local businesses to sponsor the roundabout whilst also advertising themselves to the local community.”
Officer report
Who addressed the committee
The Planning Delivery Team Leader presented the application and advised members about an additional proposed condition.
The committee’s decision
The committee approved the application in accordance with the officer’s recommendation.
“DMPA/2025/1077 The Planning Delivery Team Leader address the Committee and presented the report noting that the Application was before Committee for consideration as the Council was the Applicant.”
Minutes
Sources
- South Derbyshire Development Management Committee minutes, 11 November 2025
- Agenda and papers (council website)
Source: Plota analysis of South Derbyshire's committee minutes and officer report. Quotations are the council's own words; headings and summaries are Plota's.
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See the API →At the meeting
- Council
- South Derbyshire
- Date
- Tuesday 11 November 2025
- Recommendation
- Officers recommended approval
- Committee decided
- Approved
- Minutes
- The council's minutes
- Meeting
- Agenda and papers (council website)
- Application
- The application (council website)
- All decisions
- South Derbyshire committee decisions →
This committee's year
11 decisions in the 12 months to this meeting.
Source: Plota analysis of the committee's minutes.