Four sponsorship boards at Springfield Road Roundabout, Swadlincote

What was proposed

Four non-illuminated sponsorship advertisement boards were proposed around the roundabout for local businesses to advertise.

“Proposal: Advertisement consent for the display of 4no ground fixed boards on Springfield Road Roundabout, Springfield Road, Midway, Swadlincote, DE11 0BU Ward: Swadlincote Reason for committee determination This item is presented to the Committee as South Derbyshire District Council is the applicant.”

“There is a zebra crossing situated surrounding three arms of the roundabout. The roundabout is grassed with a central planting bed. The proposal It is proposed to display four sponsorship advertisement boards to be erected at key points around the roundabout. The advertisements will be affixed to metal posts, raised 450mm from the ground with two boards affixed to both measuring 800m x 400mm and 800mm x 200mm with a 15mm gap between the two.”

Officer report

Planning history

No relevant planning history was identified for the site.

“Relevant planning history No relevant planning history. Responses to consultations and publicity Environmental Health…”

Officer report

What officers recommended

Officers recommended approval because the signs would have minimal visual impact and would not create highway safety issues subject to amendments.

“The Town and Country Planning (Control of Advertisements) (England) Regulations 2007 requires that the Local Planning Authority takes into account factors relevant to public safety including highway safety. The five signs are to be displayed in visible locations on the roundabout as a method of allowing for local businesses to sponsor the roundabout whilst also advertising themselves to the local community.”

“Overall the proposed advertisements are considered to have minimal impact on the streetscene with no illumination and would not result in highway safety issues subject to the amendments required in accordance with condition 3 or cause an unacceptable impact of the visual amenity of the area.”

Officer report

Consultation responses

Environmental Health and the county highway authority raised no objections, although lower signs and a separate licence were required.

“Derbyshire County Highway Authority – No objection 05 November 2025 – Should be mounted at low level, i.e. the top of the signs should be no greater than 600mm from the level of the carriageway and possibly less if it is to be mounted on a raised area.”

Officer report

Who spoke

The Planning Policy Officer addressed the committee and presented the report because the Council was the applicant.

Members’ discussion

Members considered the report and supported the officer’s recommendations.

“Members considered the report and supported the officer’s recommendations.”

Minutes

The committee’s decision

The committee resolved to approve the application as recommended, removing condition 3 and requiring updated plans at condition 1.

“That planning permission be approved as per the recommendations in the report of the Executive Director – Place and Prosperity with removal of condition 3 and updated plans at condition 1”

Minutes