Four sponsorship boards at Occupation Lane Roundabout, Woodville, Swadlincote

What was proposed

The application sought consent for four ground-fixed sponsorship advertisement boards on a roundabout, attached to metal posts and raised above the ground.

“Proposal: Advertisement consent for the display of 4no ground fixed boards on Occupation Lane Roundabout, Hepworth Road, Woodville, Swadlincote, DE11 8GB Ward: Swadlincote Reason for committee determination This item is presented to the Committee as South Derbyshire District Council is the applicant.”

“The roundabout is has a large central grassed area The proposal It is proposed to display four sponsorship advertisement boards to be erected at key points around the roundabout. The advertisements will be affixed to metal posts, raised 450mm from the ground with two boards affixed to both measuring 800m x 400mm and 800mm x 200mm with a 15mm gap between the two.”

Officer report

Planning history

There was no relevant planning history.

“Relevant planning history No relevant planning history. Responses to consultations and publicity Environmental Health…”

Officer report

What officers recommended

Officers recommended approval because the signs were small, unilluminated and would not harm visual amenity, highway safety or pedestrian safety, subject to conditions.

“The Town and Country Planning (Control of Advertisements) (England) Regulations 2007 requires that the Local Planning Authority takes into account factors relevant to public safety including highway safety. The five signs are to be displayed in visible locations on the roundabout as a method of allowing for local businesses to sponsor the roundabout whilst also advertising themselves to the local community.”

“Overall the proposed advertisements are considered to have minimal impact on the streetscene with no illumination and would not result in highway safety issues or cause an unacceptable impact of the visual amenity of the area subject to the amendments required in accordance with condition 3.”

Officer report

Who addressed members

The Planning Policy Officer addressed the Committee and presented the report because the Council was the applicant.

Members’ discussion

Members considered the report and supported the officer’s recommendations.

“Members considered the report and supported the officer’s recommendations.”

Minutes

The final decision

The application was approved with condition 3 removed and updated plans required under condition 1.

“That planning permission be approved as per the recommendations in the report of the Executive Director – Place and Prosperity with removal of condition 3 and updated plans at condition 1”

Minutes