Four sponsorship boards at Cadley Hill Roundabout, Swadlincote

What was proposed

Four non-illuminated sponsorship advertisement boards were proposed on metal posts around the roundabout.

“The roundabout is a four arm roundabout which has access and exit points to the A514, Cadley Hill Road and GXO logistics. The roundabout is grassed with a central planting bed. The proposal It is proposed to display four sponsorship advertisement boards to be erected at key points around the roundabout.”

Officer report

Planning history

There was no relevant planning history for the site.

“Applicant’s supporting information Signage Location Plan received 30 September 2025 Advertisement Details example signage received 22 October 2025 Signage Specification details received 22 October 2025 Relevant planning history No relevant planning history. Responses to consultations and publicity Environmental Health At the time of writing the report no comments had been received.”

Officer report

The officer recommendation

Officers recommended approval because the signs would have minimal visual impact and would not create highway safety problems.

“The key considerations in determining applications for advertisement consent are: • The visual impact of the advertisements • The impacts upon highway safety and public safety Planning assessment The visual impact of the advertisements The proposed signage is to be a sponsorship signage erected at four points on the roundabout and will not be illuminated by any means.”

Officer report

Who spoke

The Planning Policy Officer presented the application and advised members about an additional proposed condition.

Committee discussion

Members considered the application and supported the officer’s recommendations.

“DMPA/2025/1074 The Planning Policy Officer address the Committee and presented the report noting that the Application was before Committee for consideration as the Council was the Applicant. The Committee was advised that an additional condition had been recommended as follows: New Condition 3 - Notwithstanding the submitted information within one month of the date of the permission a plan to show the final design and scale of the proposed signage together with the height of…”

Minutes

The decision

Planning permission was approved, with an additional condition requiring final signage design, scale and lettering details.

“OPEN RESOLVED: That planning permission be approved as per the recommendations in the report of the Executive Director – Place and Prosperity. DM/86ADVERTISEMENT CONSENT FOR THE DISPLAY OF 3NO GROUND FIXED BOARDS ON DERBY ROAD/KILN WAY ROUNDABOUT, DERBY ROAD, SWADLINCOTE DE11 8EB -”

Minutes