Five sponsorship boards at Civic Way Roundabout, Swadlincote

“Proposal: Advertisement consent for the display of 5no ground fixed boards on Civic Way Roundabout, William Nadin Way, Civic Way, Swadlincote DE11 0AH Ward: Swadlincote Reason for committee determination This item is presented to the Committee as South Derbyshire District Council is the applicant.”

“The proposal It is proposed to display five sponsorship advertisement boards to be erected at key points around the roundabout. The advertisements will be affixed to metal posts, raised 450mm from the ground with two boards affixed to both measuring 800m x 400mm and 800mm x 200mm with a 15mm gap between the two.”

“Relevant planning history No relevant planning history. Responses to consultations and publicity Environmental Health…”

“The Town and Country Planning (Control of Advertisements) (England) Regulations 2007 requires that the Local Planning Authority takes into account factors relevant to public safety including highway safety. The five signs are to be displayed in visible locations on the roundabout as a method of allowing for local businesses to sponsor the roundabout whilst also advertising themselves to the local community.”

“Overall the proposed advertisements are considered to have minimal impact on the streetscene with no illumination and would not result in highway safety issues or cause an unacceptable impact of the visual amenity of the area subject to the amendments required in accordance with condition 3.”

“The Planning Policy Officer address the Committee and presented the report noting that the Application was before Committee for consideration as the Council was the Applicant.”

“Members considered the report and supported the officer’s recommendations.”

“That planning permission be approved as per the recommendations in the report of the Executive Director – Place and Prosperity with removal of condition 3 and updated plans at condition 1”