BT Street Hub at Pavement In Front Of Travelodge 14 Queens Road, Norwich

“The site and surroundings 1. The site is located within Norwich city centre, within the city centre conservation area and primary retail area. The site is located on the north side of Queens Road, in close proximity to a small number of commercial premises, as well as the Norwich Central Travelodge.”

“The Proposal 12. The installation of a new BT Street-Hub on site, proposed to be situated on the north side of Queen’s road, adjacent to the present row of cycle stands, outside the Asian Supermarket and Travelodge. The unit itself would measure 1236(w) x 350(d) x 2980mm(h) as per the plans and would be designed with an advertising screen on each face. The screens would measure approximately 925(w) x 1650mm(h) and be used to display advertisements.”

“The roads next to the site are divided into three lanes, including one bus lane that turns down All Saints Green toward the bus station. Two forward lanes for cars are present on the middle and inside lanes. Approximately 10m east of the proposed site is a controlled pedestrian crossing point with a central island between each road. Constraints 5. City Centre Regeneration Area 6. City Centre Conservation Area 7. Area of Main Archaeological Interest 8.”

“12/00740/F Siting of 1 No. Urban Green Point recycling unit comprising of seven separate containers. Approved 19/07/2012”

“The policy suggests that proposals will be acceptable where there is ‘no unacceptable impact on the character and appearance of the area, on residential amenity or on the safe and satisfactory functioning of highways’. It is acknowledged that there is a level of public benefit associated with the applications, due to the improvements to public connectivity and the upgrade of existing infrastructure. The principle of adverts is acceptable.”

“As outlined by paragraph 132 of the National Planning Policy Framework, advertisements should be subject to control only in the interests of amenity and public safety. For the purposes of The Town and Country Planning (Control of Advertisements) (England) Regulations 2007, Part 1 (2): “In these Regulations, ‘amenity’ includes aural and visual amenity.” Accordingly, the visual impact of the proposed advertisement is considered under the overarching heading of ‘design’. 46.”

“RESOLVED, with 6 members voting in favour (Councillors Driver, Sands (M), Hampton, Harper, Lawes and Lubbock), and 2 members abstaining (Councillors Knight and Young), that application 25/01124/F was approved subject to the following conditions: 1) Standard time limit.”

“RESOLVED, with 6 members voting in favour (Councillors Driver, Sands (M), Hampton, Harper, Lawes and Lubbock) and 2 members abstaining (Councillors Knight and Young), that application 25/01126/A was approved subject to the following conditions: The five standard conditions for advertisement consent: 1) No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission.”

“No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest in the site entitled to grant permission. No advertisement shall be sited or displayed so as to a) endanger persons using any highway, railway, waterway, dock, harbour or aerodrome (civil or military); b) obscure, or hinder the ready interpretation of, any traffic sign, railway signal or aid to navigation by water or air; or c) hinder the operation…”

“The minimum display time is set at 10 seconds. The image is static with no animation or apparent moving images. No audio output. Maximum level of illumination during the day set at 2500 cd/m2 (as per the application form). Maximum level of illumination in hours of darkness be set at 600 cd/m2.”