Shopfront advertisements at 18-22 Holbein Place, Chelsea, London SW1W

What was proposed

The application sought a non-illuminated fascia sign, an internally illuminated menu housing, awnings and a non-illuminated logo.

“CA/25/03818:1 THE ROYAL BOROUGH OF KENSINGTON AND CHELSEA PLANNING APPLICATIONS COMMITTEE 23/09/2025 REPORT BY THE DIRECTOR, PLANNING AND PLACE Application: CA/25/03818 Agenda Item: S086 Address:18-22 Holbein Place, LONDON, SW1W 8NL Proposal: Installation of one non-illuminated fascia signage and one internally illuminated menu housing to the shopfront and awnings with one non-illuminated logo.”

“/CA/25/03818:2 Article IV directions, namely, No.100- Basements and No.106- Commercial, Business and Service use to Residential use. It is located in the Crossrail 200m buffer zone and the Crossrail 2 Safeguarding Areas. 4.The proposal and any relevant planning history 4.1Advertisement consent is sought for the installation of one non-illuminated fascia signage and one internally illuminated menu housing to the shopfront and awnings with one non-illuminated logo.”

Officer report

The site

The restaurant occupies the ground and basement floors and forms part of the Lower Sloane Street Neighbourhood Centre.

“It is recommended the Committee grants planning and advertisement consent with the conditions listed in Section 9 of this report. 2.Reason for committee consideration · Three or more objections were received during the consultation period, and the recommendation is to grant. 3.The site and its surroundings 3.1 This application relates to the restaurant unit occupying the ground and basement floor at 18-22 (even) Holbein Place.”

Officer report

The officer recommendation

Officers recommended granting planning and advertisement consent because the signs would fit the streetscape without harming visual amenity or safety.

“/CA/25/03818:3 ing-documents-and-guidance 6.Summary of main issues 6.1Applications for advertisement consent are determined primarily with regard to implications for visual amenity or public safety.”

“6.4Conditions 6, 7 and 8 are recommended to limit the brightness of the illumination of the signs and restrict the illumination to the hours of operation to limit the impact to the amenity of the area. This would ensure that both the visual amenity and public/ road saftey are maintained. Issues and balancing 6.5For the reasons outlined above the proposed development is in general accordance with the relevant Development Plan policies CD1, CD2, CD14, CD15 and TR4.”

Officer report

Objections received

Two objections concerned the menu box’s appearance and proposed extraction pipes; officers said the application covered advertisements only.

“8.2Two objections were received in response to the consultation, summarised as: CommentResponse The menu box is glitzy.The proposed menu box would be similar to the existing menu box in terms of size, materials, lighting, and position on the shopfront and would have no additional impact on the visual amenity.”

“/CA/25/03818:4 The proposals would include pipes for extraction. The existing pipes should not be changed because the existing ones take the smells away over the roof, which the new one might not do. Advertisement consent is sought for advertisement within awnings, menu box and signage only.”

Officer report

Who spoke

There were no speakers for this item.

The committee vote

The committee unanimously resolved to grant advertising consent with the conditions in the officer report.

“Resolved unanimously(S086): that advertising consent be granted with the conditions in section 9 of the officer report.”

Minutes