Illuminated fascia sign at 20 Chepstow Corner, Kensington, London W2

What was proposed

The application sought a replacement externally illuminated fascia sign and vinyl graphics to the windows of a veterinary surgery.

“/CA/25/03746:1 THE ROYAL BOROUGH OF KENSINGTON AND CHELSEA PLANNING APPLICATIONS COMMITTEE 09/09/2025 REPORT BY THE DIRECTOR, PLANNING AND PLACE Application: CA/25/03746 Agenda Item: N099 Address:20 Chepstow Corner, Chepstow Place, LONDON, W2 4XA Proposal: Externally illuminated fascia sign to replace existing and vinyl graphics to windows.”

“/CA/25/03746:2 3.1 The application site forms part of Viscount Court, situated on a prominent corner location where Pembridge Villas meets Chepstow Place, with shops at street level. The building is six storeys high and is constructed from red brick and stone dressings. The application site is No 20, a ground floor shop unit fronting Chepstow Place. Whilst this unit was formally a print and frame shop, its new occupier is a veterinary surgery.”

Officer report

Earlier site history

An earlier application for a new shop front was granted in 2000.

“4.4The relevant planning history is set out below: ReferenceDescriptionDecision PP/00/02211New shop front.Grant 9/11/2000 5.Main policies and strategies relevant to the decision The development plan 5.1The main planning considerations applying to the site and the associated policies are: Local Plan Conservation areasCD3, CD4, CD15 General townscapeCD1, CD2, TR4 Living conditionsCD9, CD16 ShopfrontCD14 Transport and streetscapeTR4 5.2 These policies can be read online at:…”

Officer report

What officers recommended

Officers recommended approval because the signage would suit the streetscape, preserve the conservation area and have an acceptable safety impact with controls.

“/CA/25/03746:3 5.4 These documents can be read online at: ·Conservation Area Proposal Statements and Conservation Area Appraisals: https://www.rbkc.gov.uk/planning-and-building-control/heritage-and-conservation/conse rvation-areas/conservation-area ·Other documents: https://www.rbkc.gov.uk/planning-and-building-control/planning-policy/supplementary-pl anning-documents-and-guidance 6.Evaluation 6.1The decisive issues for assessment of applications for advertisement consent…”

“Conditions 6-8 have been recommended to limit the brightness of the display, restrict hours of illumination to business hours only, and to ensure that illumination is not intermittent. 6.6The proposed replacement signage would be in keeping with the shops either side, and would preserve the character of the property and the visual amenity, character, appearance or significance of the conservation area, in accordance with Local Plan Policies CD1, CD2, CD3, CD4, CD14 and TR4.”

Officer report

Who spoke

There were no speakers for the item.

The committee vote

The committee unanimously agreed to grant planning permission with the conditions in the officer report.

“Resolved unanimously: that planning permission be granted with the conditions in section 9 of the officer report.”

Minutes