Double-sided LED screen at Shenley Road, Borehamwood

“SITE LOCATION Advertisement Board At Junction Of Centenary Place And,Shenley Road,Borehamwood,Hertfordshire…”

“DEVELOPMENT Installation of double sided LED screen on a 2.3m pole for the purposes of displaying council information and promotional content, to replace existing totem sign. (Application for Advertisment Consent.)”

“The application site is the pedestrian area at the junction of Shenley Road and Centenary Place where there is a tall advertisement totem for The Point. Shenley Road comprises of a mix of commercial units, restaurants, shops, cinema which have varying types of signage.”

“Reference number Description Date and outcome 25/0478/ADV Installation of LED screen on 2 metal poles to replace existing totem sign (Application for Advertisement Consent). May 2025 Application Withdrawn…”

“Grant advertisement consent subject to conditions…”

“The Heritage Officer compares this application proposal to a previously withdrawn scheme which was lower in height by approximately 1.7 metres. Although, the Heritage Officer considered that the increased height from the withdrawn scheme and in combination with the LED screens it would make this proposal more visually dominant than the existing totem signage and the previous scheme, they concluded that it would result in some harm to the locally listed building but at…”

“The proposed screen sits at a height of 2.3 metres above ground level to allow for free flow of movement on the highway. Officers consider on balance that due to the proposed LED screen having a lower height whilst maintaining a free flow of movement, and reduced bulk than the existing totem, and since it would result in a low level of harm on the locally listed building, it is considered acceptable.”

“25/1053/ADV Advertisement Board at Junction of Centenary Place and Shenley Road, Borehamwood Members noted the receipt of additional information as set out in the update sheet.”

“Members queried the luminance of the screen and suggested a recommended condition to enforce brightness levels. The Development Team Manager explained that Environmental Health Officers had not objected to the application and the applicant advised that the luminance was adjustable when in place and that a condition would be unenforceable.”

“It was proposed by Councillor B Rosehill and seconded by Councillor L Smith that the recommendations as set out in the report be agreed.”

“For: (13 total) – Councillors M Allen, M Amron, D Lambert, C Gray, C Shenton, N Susman, H Green, P Morris, B Rosehill, A Kaza, L Smith, P Richards, G Briski. Against: (0 total) – None. Abstain: (0 total) – None. Total votes cast: 13”

“RESOLVED that Advertisement Consent be GRANTED subject to conditions.”