Shopfront signs at 68 North Street, Chichester

“The application seeks advertisement consent for the display of 1 no. fascia sign (non-illuminated) and 1 no. black board.”

“The proposed fascia board forms the main signage for the site measuring 3.05 metres in length and 0.64 metres in height. In a centred position on a grey background, yellow graphics are proposed, depicting a bunch of grapes and "The Wine Shop" in capital letters. Raised Perspex white lettering measuring approximately 20 cm in height and 1.07 m in length, raised on 12 mm lugs is proposed on top, depicting the name of the business "CAVAVIN" in capital letters.”

“The application property is a Grade II Listed building, first listed on 08-Oct-1971 and described as:”

“The site was last used as a betting shop. The character of the surrounding area is predominantly commercial, with the majority comprising of shops, services and restaurants. The surrounding retail units have a variety of existing signage, which predominantly take the form of branded fascia and some hanging signs.”

“97/00460/FUL PER Change of use of rear part of shop to tea room. Alterations to courtyard elevations.”

“04/02447/FUL PER106 Change of use of part of property from A1 to residential creation of 5 no. flats and new first floor extension to rear.”

“The proposed signage, whilst not meeting all requirements set out in the CDC Shopfront and Advertisement Guidance would be appropriate within its setting, being cohesive and visually sympathetic with the surrounding advertisements seen along North Steet and would not detract from the special interest of the Conservation Area.”

“Section 3 of the Town and Country Planning (Control of Advertisements (England) Regulations 2007 (as amended) permits the display of advertisements where they do not, inter alia, adversely impact upon the interests of public safety.”

“Please note that all representations are summarised. Comments can be viewed in full on the Council's public access system, and the latest comments from the Parish Council are provided at Appendix A to this report.”

“Elements of the proposal do not comply with the CDC Shopfront Design Guidance; the raised lettering and the background graphics and extraneous text on the…”

“[name withheld] presented the report. He drew attention to the Agenda Update Sheet which included an additional comment from CDC Economic Development Service; a third-party comment and a further comment from the applicant.”

“In addition, since the publication of the agenda a further 10 representations had all been received and were in support of the application.”

“The Committee had no comments or questions and moved straight to the recommendation.”

“Following a vote, the Committee agreed to support the report recommendation to Permit.”

“Resolved; Permit, subject to the conditions and informatives set out in the report.”

“2) Notwithstanding any indication on the approved plans and documents, the acrylic elements of the proposal must be matt finish.”

“2) The applicant is reminded that no work may commence on site until the necessary Listed Building Consent has been granted.”