Four sponsorship signs at DFI Roundabout adjoining Bangor Road, Newtownards

The proposal

The application proposed four sponsorship signs on a roundabout, each measuring 0.6 metres high and 0.75 metres wide.

“Proposal - the proposal will consist of four sponsorship signs located on a roundabout.”

“The proposed signage will measure 0.6m from ground level and measure 0.75m in width. The proposal will act as advertising signage containing the council logo and text. The proposal includes 4 identical signs which will be visible when approaching from Zion Place, Donaghadee Road, Bangor road and East Street The signage will contain a logo and text and be of a design expected from sponsorship signage of this type.”

Officer report

The site and surroundings

The site was a roundabout beside four roads, with three mature trees, grass and planting soil, in a mainly residential area.

“The application site is Zion Place roundabout located adjoining Zion Place, Donaghadee Road, Bangor Road and East Street, Newtownards. The roundabout contains three mature trees within the centre of the site, with mowed grass and planting soil which currently does not contain flowers due to the time of year the site had been visited .”

“The site is within the Development limit of Newtownards as per the Ards and Down Area Plan 2015. he area surrounding area is primarily residential development.”

Officer report

Planning history

There was no recent planning history relevant to the proposal.

“There is no recent planning history pertinent to this proposal.”

Officer report

Officers’ assessment

Officers considered the signs modest, appropriately spaced and unlikely to harm the surrounding character, amenity or road safety.

“The signage will be located to face each of the four exists of the roundabout alongside existing DFI directional signage. The proposed sponsorship signage will appear modest in scale in comparison to the existing roundabout signage and considering the scale will not appear overbearing or dominant within the context of the surrounding area. I consider the signs to be spaced sufficiently so as not to result in a cluttered appearance from the cumulative impact.”

Officer report

Consultation and objections

DfI Roads had no objection, subject to its separate landowner consent, and no representations were received.

“DFI’s consent as land owner is required before any advertisement is placed on its land. Such consent, if approved, will be by way of a licence agreement. Planning permission for any advertisement does not convey DFI’s consent for any advertisement on its land. Application to advertise on DFI’s land should be made direct to DfI Roads Lands Headquarters, Clarence Court, 10-18 Adelaide Street, Belfast, BT2 8GB, or email…”

“Representations No representations have been received in relation to this application…”

Officer report

What was said at the meeting

The Senior Planner explained the proposal, site, sign dimensions and policy assessment to the committee.

The committee’s decision

The committee adopted the recommendation and granted consent for the four sponsorship signs.

“The proposal was in accordance with the SPPS2 and AD1 of PPS17 in that it would respect the general characteristics of the area, would not impact amenity and would not prejudice public safety. DFI Roads had no objections. In summary, officers were content it met policy and recommended the proposal for approval. RESOLVED, on the proposal of Councillor Smart, seconded by Alderman Graham, that the recommendation be adopted and that the Council grants consent. 4.11”

Minutes

Conditions of consent

The signs must be erected in the approved position and advertisements must be kept clean and tidy.

“The signage hereby approved shall be erected in the position shown on approved plan drawing 03”

“Any advertisement displayed shall be maintained in a clean and tidy condition.”

Officer report