2026, Observation Applications, Not in Brent Data via plota.co.uk

26/2482 - Observations-Other Boroughs Applications Registered

Proposal

Address: Advertising Right Of, Atelier House, North Circular Road, Park Royal, NW10 7SX Proposal: Upgrade of existing 2no. DM6 digital advertisement displays to enable the display of full motion digital advertisements (Advertisement Consent) Reference: Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
29 Sept 2026
Decision
Expected by 24 Nov 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision around 24 Nov 2026, from Brent's recent signs and adverts.

Site constraints 4

Air quality management area: Brent AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Wembley
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Inside the Brent built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 October 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Brent
Application type
Observations-Other Boroughs Applications
Received
29 Sept 2026
Validated
29 Sept 2026
Case officer
Show
Decision level
Delegated Team Manager
Agent
London Borough of Ealing

Decision outlook

Day 6 of the 56-day target. Brent usually decides signs and adverts by day 56.

Day 650 days to the 56-day target
79%decided within 8 weeks
69%approved
52decided in the last year

Plota live figures for signs and adverts decided by Brent in the last twelve months, from validation. Brent decision record →

Public comments

No public comments yet.

Last counted 2 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Env. assessment
No
Brent
Planning Authority Score
5.7/10
Average
#113 of 296 councils
Relevant to this application:
Householder decisions

Brent is faster than most councils at deciding householder applications, ranking #91 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly less likely to be approved here (85%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Brent decision statistics
Based on MHCLG data, the year to March 2026
78%
Overall approval rate
Below avg (87%) #269 of 296
85%
Householder approved
Below avg (90%) #247 of 296
73%
Decided in 8 weeks
Above avg (63%) #91 of 296
28%
Extended time limit
Below avg (41%) #42 of 296
53%
Minor dwellings approved
73 decided (1-9 homes)
85%
Major dwellings approved
13 decided (10+ homes)
54%
Change of use approved
193 decided
1,963
Total decisions
431 refused in the year to March 2026