Illuminated scaffold banner at Public House, Kensington, London SW5

What was proposed

A 12-metre by 7-metre static illuminated banner would be inset into a scaffold shroud during refurbishment for 12 months.

“/CA/25/05378:1 THE ROYAL BOROUGH OF KENSINGTON AND CHELSEA PLANNING APPLICATIONS COMMITTEE 18/11/2025 REPORT BY THE DIRECTOR, PLANNING AND PLACE Application: CA/25/05378 Agenda Item: S111 Address:Public House, 326 Earl's Court Road, LONDON, SW5 9BQ Proposal: Temporary display of illuminated static banner advertisement (12m x 7m) inset into scaffold shroud during approved refurbishment works for a period of 12 months.”

“/CA/25/05378:2 Brompton Road, and Redcliffe Gardens. 3.2The junction is a highly trafficked and commercially active location, characterised by significant pedestrian flows, existing signage, and a visually dynamic environment. 3.3The building was listed as Grade II in 2023 for both its architectural significance and cultural associations.”

Officer report

The site and surroundings

The site is a prominent corner public house in a busy commercial junction, within a conservation area and listed Grade II.

“The proposal would be in accordance with policies CD1, CD2, CD4, CD5, CD9, CD15, TR4 and GB10 of the Local Plan of 2024 as well as requirements as set out in the NPPF for developments within the conservation area and affecting listed building. It is recommended the Committee grants planning permission with the conditions listed in Section 9 of this report.”

Officer report

Why officers recommended approval

Officers considered the temporary shroud acceptable because it would preserve visual amenity and heritage and would not create significant highway safety risks.

“6.8Any building works which include the use of scaffolding reduce the normal visual amenity of the building; however, this would only be for a temporary period. The display of a 1:1 image of the building façade would be acceptable compared with the typical scaffold sheeting and netting usually associated with such works.”

“/CA/25/05378:5 heading westbound on the carriageway on Old Brompton Road, and partially visible to those heading southbound on Earl’s Court Road. The proposal is not considered to pose a significant highway safety risk.”

Officer report

Consultation responses

The transport and highways consultee raised no objection subject to a condition, and the conservation and design consultee raised no objection.

“Considerable importance and weight has been attached to and special attention hasbeen paid to the desirability of preserving or enhancing the character orappearance of the conservation area, under s.72 and to the need for special regard to the desirability of preserving the building or its setting or any features of special architectural or historic interest which it possesses, under s.16 and s.66 of the Planning (Listed Buildings and Conservation Areas) Act 1990, as…”

“/CA/25/05378:6 and Highways Conservation and Design Officer No objection.Section 6. 9.Recommended conditions if the application is granted 1.Any advertisements displayed, and any site used for the display of advertisements, shall be maintained in a clean and tidy condition to the reasonable satisfaction of the local planning authority. Reason -As required by the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.”

Officer report

Proposed conditions

The recommended conditions limit the advertisement to 18 November 2026, control brightness and prohibit intermittent illumination.

“Reason -As required by the Town and Country Planning (Control of Advertisements) (England) Regulations 2007. 5.No advertisement shall be sited or displayed so as to obscure, or hinder the ready interpretation of, any road traffic sign, railway signal or aid to navigation by water or air, or so as otherwise to render hazardous the use of any highway, railway, waterway or aerodrome (civil or military).”

“Reason – To accord with policy TR4, CD14 and GB10 of theLocal Plan 2024 as an advertisement of greater brightness would be unduly obtrusive and would be detrimental to the amenity of the area. 8.Not intermittent The illumination of the advertisement shall not at any time be intermittent.”

Officer report

The decision

“Resolved unanimously: that Listed Building Consent (S112) be granted with the conditions in section 2 of the officer report. c) S115 & S116 -”

Minutes, 18 Nov 2025