Advertising Right 41 Barrack Road Northampton Data via plota.co.uk

2026/3369/ADV - Advertisement Consent 4 - Consultations Despatched (1-10)

Proposal

Replacement of existing externally illuminated hoarding with a internally illuminated digital display Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
3 Aug 2026
✓
Validated
20 Aug 2026
Decision
Target date was 15 Oct 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 31 Oct 2026 and 13 Nov 2026, from West Northamptonshire's recent signs and adverts.

Comments are open until 29 Oct 2026

Comment on this application ↗

Licence at this address

  • Licence Preemaxi News Premises licence · in force since 12 Jun 2014 Licensed hours: alcohol until 21:00
    Food hygiene rating: 3 (Generally satisfactory)Inspected 19 Nov 2025

Licensed hours are what the licence permits, not opening times.

Site constraints 5

Radon affected area, class 5
An estimated 10 to 30% of homes reach the radon action level. Indicative for the 1 km square, which takes the highest class found in it; a radon test gives the answer for a building.
From the British Geological Survey and UK Health Security Agency indicative atlas. Under building regulations, as the BRE guide BR 211 (2023) sets out, new buildings and extensions need basic radon protection from class 3 in England and Wales and from class 2 in Scotland, and full protection from class 5. The class at the site itself, from the detailed BGS map, decides which.
UKHSA radon ↗
Also on the record
Conservation area about 27 m away: Boot and Shoe Quarter; Nature improvement area: Nene Valley; 6 listed buildings within 150 m of the postcode pin; Inside the Northampton built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area179 m² (1,927 sq ft)
Energy ratingC (asset rating 71)
UseRetail/Financial and Professional Services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in March 2024, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Application type
Advertisement Consent
Postcode
NN1 3RL
Received
3 Aug 2026
Validated
20 Aug 2026
Ward
Castle Ward
Parish
Northampton Town Council
Target decision
15 Oct 2026
Decision level
Delegated
Applicant
Show
Agent
Alder King Planning Consultants

Decision outlook

Day 69 of the 56-day target. West Northamptonshire usually decides signs and adverts by day 80.

Day 6911 days to the predicted decision (day 80)
25%decided within 8 weeks
94%approved
81decided in the last year

Plota live figures for signs and adverts decided by West Northamptonshire in the last twelve months, from validation. West Northamptonshire decision record →

Consultation & key dates

Comments by
29 Oct 2026
West Northamptonshire
Planning Authority Score
1.7/10
Poor
#280 of 296 councils
Relevant to this application:
Other decisions

West Northamptonshire is one of the slowest councils in England for householder decisions, ranking #295 out of 296. The council extends the time limit on 79% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are slightly more likely to be approved here (93%) than the national average (90%).

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
West Northamptonshire decision statistics
Based on MHCLG data, the year to March 2026
90%
Overall approval rate
Above avg (87%) #123 of 296
93%
Householder approved
Above avg (90%) #144 of 296
18%
Decided in 8 weeks
Below avg (63%) #295 of 296
79%
Extended time limit
Above avg (41%) #295 of 296
81%
Minor dwellings approved
170 decided (1-9 homes)
83%
Major dwellings approved
24 decided (10+ homes)
86%
Change of use approved
207 decided
1,832
Total decisions
179 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.