198 Marlowes Hemel Hempstead Hertfordshire HP1 1BH Data via plota.co.uk

26/01811/ADV - Advertisement Consent Approved

Proposal

New machine collars ATM surrounds Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
19 Aug 2026
✓
Approved
9 Oct 2026

Approved on 9 Oct 2026 · Delegated · Last checked 12 Oct 2026

Site constraints 3

Registered park or garden 59 m away: Hemel Water Gardens
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Also on the record
Radon affected area, class 3; Inside the Hemel Hempstead built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area500 m² (5,382 sq ft)
Energy ratingC (asset rating 75)
UseA1/A2 Retail and Financial/Professional services
HeatingAir Conditioning

From the energy performance certificate lodged in May 2022, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Dacorum
Application type
Advertisement Consent
Postcode
HP1 1BH
Received
19 Aug 2026
Validated
19 Aug 2026
Ward
Hemel Hempstead Town
Parish
Hemel Hempstead (No Parish)
Case officer
Show
Decision
Grant Permission/Consent
Decision date
9 Oct 2026
Decision level
Delegated
Applicant
Show
Agent
Aitken Turnbull Architects

How this decision compares

Decided in 51 days from validation, about the council's usual 50 days. Approved, as 88% of signs and adverts here are.

94%decided within 8 weeks
88%approved
32decided in the last year

Plota live figures for signs and adverts decided by Dacorum in the last twelve months, from validation. Dacorum decision record →

Public comments

No public comments yet.

Last counted 12 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15154214
Planning Portal ref
PP-15154214
Env. assessment
No
Dacorum
Planning Authority Score
7.3/10
Good
#51 of 296 councils
Relevant to this application:
Other decisions

Dacorum is faster than most councils at deciding householder applications, ranking #50 out of 296. Only 22% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (91%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Dacorum decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #150 of 296
91%
Householder approved
Above avg (90%) #171 of 296
78%
Decided in 8 weeks
Above avg (63%) #50 of 296
22%
Extended time limit
Below avg (41%) #22 of 296
76%
Minor dwellings approved
127 decided (1-9 homes)
79%
Major dwellings approved
14 decided (10+ homes)
71%
Change of use approved
21 decided
1,130
Total decisions
132 refused in the year to March 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.