Basement And Ground Floor, 39-41 Brompton Road, London, SW3 1DE Data via plota.co.uk

CA/26/05458 - Advertisement consent Consultation
Signs & advertsCommercial premises

Proposal

Installation of fascia sign with black acrylic finish letter logo and back lit LED light, creating a halo lighting effect and one internally illuminated flag sign with logo. Data via plota.co.uk

Track application Save this application and get an email when its status or decision changes. Alerts nearby Get email alerts for new planning applications near this address.
View original council record ↗Last checked

Application progress

✓
Received
8 Oct 2026
✓
Validated
13 Oct 2026
Decision
Expected by 8 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 8 Dec 2026 and 31 Dec 2026, from Kensington and Chelsea's recent signs and adverts.

Comments are open until 30 Oct 2026

Comment on this application ↗

Documents

View the documents on the council's website ↗

Site constraints 11

6 listed buildings within 150 m of the postcode pin
Nearest: 39-41, Brompton Road, Grade II, the postcode pin is inside its outline · 1 Grade II*, 5 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 6 with distances
Historic England ↗
Hans Town conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Knightsbridge
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
National infrastructure project about 1276 m away: Thames Tideway Tunnel; Registered park or garden about 173 m away: Hyde Park; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 16 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Work with planning data?

Every application in Kensington and Chelsea - and every UK council - as a live feed, an API, or a bulk CSV export.

About Plota's data service

Other new applications on this street

5 Oct 2026Pending

77 Brompton Road, London, SW3 1DB

Replacement of ground-floor shopfront; display of internally illuminated fascia ...

PP/26/05365
28 Sept 2026Pending

220-226 Brompton Road, SW3 2BD and 4-5 Thurloe Place, London, SW7 2RX

Internal refurbishment and fit-out of existing ground-floor retail premises, inc...

LB/26/05211
18 Aug 2026Approved

67 Brompton Road, London, SW3 1DB

Installation of a new roof top condenser unit and a new extract flue at the rear...

PP/26/04354

Nearby new applications

16 Mar 2026Pending

42 Lowndes Square, London, SW1X 9JL

Installation of painted steel handrail to one side of external stair to front en...

PP/26/01786
10 Sept 2026Pending

10 Cadogan Square, London, SW1X 0JU

Works comprise recovering an existing lead finished flat roof with new lead. As ...

PP/26/04888
14 Oct 2026Pending

Flat 4 34 Rutland Gate London SW7 1PD

Relocation of the kitchen into the living room; removal of the non-original fire...

26/07006/LBC
14 Oct 2026Pending

6 Wilton Place London SW1X 8RH

Regularisation of un-authorised internal works and associated remedial measures ...

26/07030/LBC
14 Oct 2026Pending

Berkeley Hotel 40 Wilton Place London SW1X 7RL

Display of Christmas festivity lights measuring 2.0m x 28.5m x 2.0m from the und...

26/07034/ADV
30 Sept 2026Pending

26A Cadogan Square, London, SW1X 0JP

Internal alterations at ground and basement level comprising a new glazed partit...

LB/26/05313

Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW3 1DE
Received
8 Oct 2026
Validated
13 Oct 2026
Ward
Brompton and Hans Town
Target decision
8 Dec 2026
Applicant
Show

Decision outlook

Day 6 of the 56-day target. Kensington and Chelsea usually decides signs and adverts by day 67.

Day 661 days to the predicted decision (day 67)
42%decided within 8 weeks
93%approved
266decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
30 Oct 2026

Historical activity at this location

28 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2020 Approved
Installation of new internally illuminated fascia sign and an internal illuminated AV scr…
CA/20/00157
2020 Approved
Installation of new retail fit out and stud walls in the ground floor retail unit, and in…
LB/20/00168
2019 Approved
Replacement of non-original retail fit out within ground floor retail unit; installation…
LB/19/06756
Within ~100m

Nearby activity

2025 Approved
Washington House, Basil Street, London
Prune 3 x Silver Birch in rear garden.
ARB/25/06141
2025
Flat 4, Lincoln House, Basil Street, London, SW3 1AN
Installation of and replacement to heating system of radiators and associated pipework
LB/26/00109
2025 Approved
Flat 23, Lincoln House, Basil Street, London, SW3 1AN
Alterations to existing heating system and associated pipework.
LB/25/05510
2025 Approved
5 Sloane Street, London, SW1X 9LA
Installation of non-illuminated fascia signs; non-illuminated logo at entrance door and f…
CA/25/04696
2025 Approved
Flat 11, Basil Mansions, Basil Street, London, SW3 1AP
Removal of external window and replacement with air vent to facilitate installation of in…
PP/25/05031
2025
4a & 5 Sloane Street, London, SW1X 9LA
Installation of three non-illuminated fascia signs and two internally illuminated fascia…
LB/25/06514
2025
Development SIte At 2 - 14 Brompton Road London SW1X 7QN
Alterations to shopfront including installation of patterned aluminium panels in front of…
25/07934/FULL
2025
Development SIte At 2 - 14 Brompton Road London SW1X 7QN
Display of one internally illuminated fascia sign measuring 1.2m x 52.07m and internally…
25/07933/ADV
2025 Approved
6 Sloane Street, London, SW1X 9LE
Removal and replacement of existing entrance door and fascia fronting Sloane Street, remo…
PP/25/05115
2025
Flat 37, Lincoln House, Basil Street, London, SW3 1AW
Installation of heating system and radiators with associated pipework; installation of ai…
LB/25/06336
2025 Refused
14 - 18 Brompton Road London SW1X 7QN
Alterations to existing shopfront windows and doors and installation of wall mounted ligh…
25/04484/FULL
2025
Development SIte At 2 - 14 Brompton Road London SW1X 7QN
Display of two no-illuminated signs to entrance columns each measuring 90.0m x 0.55m; int…
25/07528/ADV
2025 Approved
Flat 21, Lincoln House, Basil Street, London, SW3 1AN
Internal works to connect property to existing centralised heating interface unit
LB/25/04737
2025 Approved
6A-6B Sloane Street, London, SW1X 9LE
Installation of 1no illuminated fascia sign (backlit lettering) and 1no awning with non-i…
CA/25/04519
2025 Approved
14 - 18 Brompton Road London SW1X 7QN
Display of non-illuminated metal sign measuring 0.8m x 0.1m.
25/04485/ADV
2025
Development SIte At 2 - 14 Brompton Road London SW1X 7QN
Change from souvenir shop to a cafe, including installation of new shopfront glazing at g…
25/06736/FULL
2025 Approved
12-14 Basil Street, London, SW3 1AJ
Installation of rooftop plant equipment
PP/25/02447
2025 Approved
29-31 Brompton Road, London, SW3 1ED
Installation of 1no. suspended illuminated Logo (behind glass, on first floor). Installat…
CA/25/03747
2025 Approved
Flat 50, Knightsbridge Court, 12 Sloane Street, London, SW1X 9LJ
Replacement of existing steel windows and external doors
PP/25/03916
2025
Flat 58, Lincoln House, Basil Street, London, SW3 1AW
Replacement of 3no. windows to match existing at 5th floor rear elevation
LB/25/05122
2019 Withdrawn
127-139 Knightsbridge London SW1X 7PA
Use of basement, ground and first floors as restaurant (Class A3), erection of new flat r…
19/09936/FULL
2019 Approved
Flat 18, Basil Mansions, Basil Street, London, SW3 1AP
Replacement of external doors and windows with double glazed timber windows and doors; in…
PP/19/07783
2019 Approved
4A/5 Sloane Street, London, SW1X 9LA
Internal and external alterations including: Alterations to ground floor facade to Sloane…
LB/19/07441
2019 Approved
Basement And Ground Floor, 57 Brompton Road, LONDON, SW3 1DP
Alterations to shop front and installation of internally illuminated fascia and projectin…
CA/19/07501
2019 Approved
Basement And Ground Floor, 57 Brompton Road, LONDON, SW3 1DP
Alterations to shop front and installation of internally illuminated fascia and projectin…
PP/19/07500
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings