Illuminated façade wrap at Harrods, Chelsea, London SW1X

“Harrods is located on the southern side of Brompton Road, between Hans Road and Hans Crescent. The property is an upmarket department store, built at the turn of the 20th Century. The premises are Listed Grade II* and are situated within the Hans Town Conservation Area and the Knightsbridge International Shopping Centre. 4.”

“The advertisement panel and associated scaffold wrap would be removed upon completion of the repair works. The advertisement would be externally illuminated by a series of discreet luminaires mounted solely to the scaffold structure. The lighting scheme would comprise a combination of low-level uplighters and high-level downlighters designed to provide even illumination across the face of the display.”

“Use of illuminated "Harrods"/Sale signs (backlit) on temporary scaffolding wrap; and addition of large rectangular illuminated signage panel to the Brompton Road frontage. Granted – 13/04/2023 CA/23/05260 Extension of the central area of advertisement banner and fabric scaffold wrap to the Dome (approved advert consent CA/23/00019: Installation of printed fabric scaffolding wrap to the Brompton Rd facade and to sections of the Hans Road and Hans Crescent facades.”

“THE ROYAL BOROUGH OF KENSINGTON AND CHELSEA PLANNING APPLICATIONS COMMITTEE 11/08/2026 REPORT BY THE DIRECTOR, PLANNING AND PLACE Application: CA/26/03406 Agenda Item: S062 Address:Harrods, 87-135 Brompton Road, LONDON, SW1X 7XL Proposal: Installation of 7.5 x 15m externally illuminated static display façade wrap Applicant: [the applicant]: [name withheld] Ltd Properties notified: Objections: Support: Comments:Petition: 0 Listed building:Grade II* Conservation…”

“The proposal would preserve the significance and setting of the Grade II* listed building, preserve the character and appearance of the Hans Town Conservation Area, and would not adversely affect visual amenity, public safety or highway safety. The proposal is therefore considered to comply with Policies CD1, CD2, CD3, CD4, CD5, CD15, GB10, TR4 and TR6 of the Local Plan 2024.”

“Considerable importance and weight has been attached to and special attention has been paid to the desirability of preserving or enhancing the character or appearance of the conservation area, under s.72 and to the need for special regard to the desirability of preserving the building or its setting or any features of special architectural or historic interest which it possesses, under s.16 and s.66 of the Planning (Listed Buildings and Conservation Areas) Act 1990, as…”

“Historic England Historic England have been consulted on the proposals and raises no objections. N/A 9. Recommended conditions if the application is granted 1.Any advertisements displayed, and any site used for the display of advertisements, shall be maintained in a clean and tidy condition to the reasonable satisfaction of the local planning authority. Reason - As required by the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.”

“Harrods, 87-135 Brompton Road, LONDON, SW1X 7XL Details GRANTED, in accordance with the recommendation.”