THE BRITANNIA INN Riverside Drive, Riverside, Liverpool, L3 4AZ Data via plota.co.uk

26A/2638 - Advertisement Consultation/Publicity

Proposal

To display 2 no. externally illuminated fascia signs; 1 no. internally illuminated fascia sign; 2 no. non-illuminated fascia signs; 2 no. externally illuminated other type signs; and 2 no. non-illuminated other type signs. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
22 Sept 2026
✓
Validated
26 Oct 2026
Decision
Expected by 21 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 20 Dec 2026, from Liverpool's recent signs and adverts.

Site constraints 9

In flood zones plus climate change
Inside the extent flood zones 2 and 3 could reach with climate change: the Central allowance for the 2080s on rivers, the Upper End allowance for sea level rise to 2125. From the sea. Defences are not counted.
The Environment Agency flood map for planning. Councils use it to decide when a flood risk assessment and the sequential test are needed. It is indicative and does not show whether a particular property will flood.
Flood map ↗
Air quality management area: Liverpool City AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Special protection area about 107 m away: Mersey Estuary
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
SSSI about 107 m away: New Ferry SSSI
Natural England may need consulting, depending on what is proposed.
Sites of special scientific interest are the best wildlife and geological sites in the country. Development likely to harm one is rarely permitted.
Also on the record
National infrastructure project: Mersey Tidal Power Project, at pre-application; Flood defence about 20 m from the postcode pin (natural high ground, designed for a 1 in 5 year flood); Inside the Liverpool built-up area; Priority habitat about 23 m away: Mudflats.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 27 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Liverpool
Application type
Advertisement
Postcode
L3 4AZ
Received
22 Sept 2026
Validated
26 Oct 2026
Ward
Festival Gardens
Parish
City South
Case officer
Show
Target decision
21 Dec 2026
Applicant
Show
Agent
Ashleigh Signs
Freehold owner
Show

Decision outlook

Day 3 of the 56-day target. Liverpool usually decides signs and adverts by day 55.

Day 353 days to the 56-day target
68%decided within 8 weeks
84%approved
212decided in the last year

Plota live figures for signs and adverts decided by Liverpool in the last twelve months, from validation. Liverpool decision record →

Consultation & key dates

Statutory expiry
21 Dec 2026
Liverpool
Planning Authority Score
4.8/10
Below average
#160 of 296 councils
Relevant to this application:
Other decisions

Liverpool ranks #165 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Liverpool decision statistics
Based on MHCLG data, the year to March 2026
85%
Overall approval rate
Below avg (87%) #209 of 296
92%
Householder approved
Above avg (90%) #157 of 296
62%
Decided in 8 weeks
Below avg (63%) #165 of 296
39%
Extended time limit
Below avg (41%) #138 of 296
68%
Minor dwellings approved
47 decided (1-9 homes)
82%
Major dwellings approved
17 decided (10+ homes)
61%
Change of use approved
195 decided
1,478
Total decisions
222 refused in the year to March 2026

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.