Illuminated scaffolding banner at 165-181 Kensington High Street, Kensington, London W8

What was proposed

A temporary illuminated advertising section would be placed on a large scaffold shroud for up to nine months during construction works.

“/CA/26/03403:2 4.The proposal and any relevant planning history 4.1Control of advertisement consent is sought for the display of a non-illuminated scaffold shroud advertisement measuring 42.8 m in width by 14.5 metres in height, featuring a 1:1 static image of building façade. Also proposed upon the shroud is a section of advertising measuring 11.6m in width and 7.6m in height illuminated by 5 lights above.”

Officer report

The site and its history

The site is on a high-quality commercial shopping street in conservation areas, where an approved mixed-use redevelopment is under construction.

“3.The site and its surroundings 3.1 The eastern part of Kensington High Street lies within the Kensington Square Conservation Area and the Kensington Conservation Area. Kensington High Street is a shopping street of high townscape quality. The eastern part of Kensington High Street are within Kensington Square Conservation Area and Kensington Conservation Area.”

“4.4The relevant planning history is set out below: ReferenceDescriptionDecision PP/19/06786 Application for mixed-use development, consisting of rear extensions up to third floor to create 8 residential units and additional office space; retention of retail space at ground floor with replacement shop frontages; creation of a front and rear entrance for commercial and residential access (MAJOR APPLICATION) Granted subject to a s106, 17 July 2020 197 Kensington High Street…”

Officer report

Why officers recommended approval

Officers considered the temporary shroud appropriate because it would add visual interest without significant harm and would not adversely affect highway safety.

“The advertisement would not be positioned to impair sight lines for motorists, block traffic signals nor would it incorporate moving or digital images. As such the advertisement would not adversely affect highway safety. 6.15The temporary advertisement would be located around the scaffolding and would depict an image of the building’s original façade and the approved development under PP/19/06786.”

Officer report

Consultation and conditions

The highways consultee had no objection subject to brightness controls, while no public consultation was undertaken for the advertisement application.

“/CA/26/03403:6 ConsulteeComment Where in the report this is considered Director of Transportation and Highways No objection subject to condition on level of brightness. Paragraphs 6.13 to 6.15 8.Recommended conditions if the application is granted 1.Any advertisements displayed, and any site used for the display of advertisements, shall be maintained in a clean and tidy condition to the reasonable satisfaction of the local planning authority.”

“4.No advertisement is to be displayed without the permission of the owner of the site or any other person with an interest entitled to grant permission. Reason -As required by the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.”

Officer report

Who spoke

There were no speakers for this item.

The committee’s decision

Members unanimously granted advertising consent with the conditions recommended by officers.

“Resolved unanimously: that advertising consent be granted with the conditions in section 8 of the officer report.”

Minutes