LIDL, 15 Yaxham Road, Dereham, Norfolk, NR19 1HB Data via plota.co.uk

PL/2025/1488/ADV - ADV Advert Application for consent to display an advertisement(s) consent Approved

Proposal

2no. fascia signs; 1x flagpole sign; 1x free-standing billboards; 1x double-sided free-standing billboard; 1x column mounted display unit; 3x wall mounted billboards; and 2x free-standing directional sign Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
3 Oct 2025
✓
Approved
12 Nov 2025

Approved on 12 Nov 2025 · Delegated decision · Last checked 18 Oct 2026

Licence at this address

  • Licence Lidl Great Britain Limited Premises licence · in force since 22 Jun 2024 Hours not given on the register
    Food hygiene rating: 5 (Very good)Inspected 24 Mar 2026

Licensed hours are what the licence permits, not opening times.

Site constraints 2

Nutrient neutrality catchment: River Wensum SAC
New homes and overnight accommodation must show nutrient neutrality before approval.
Natural England advice: extra wastewater in these catchments harms protected habitats, so schemes must offset their nutrient load, usually through credits.
Also on the record
Inside the Dereham built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £2,100,000 in November 2024. Other property, freehold.

19 November 2024£2,100,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Council
Breckland
Application type
ADV Advert Application for consent to display an advertisement(s) consent
Postcode
NR19 1HB
Received
3 Oct 2025
Validated
3 Oct 2025
Ward
Dereham Neatherd
Parish
Dereham
Case officer
Show
Target decision
28 Nov 2025
Decision
Granted with conditions
Decision date
12 Nov 2025
Decision level
Delegated decision
Applicant
Show
Agent
Rapleys LLP
Freehold owner
Show

How this decision compares

Decided in 40 days from validation, 16 days faster than Breckland's median of 56 for commercial premises. Approved, as 84% of commercial premises here are.

52%decided within 8 weeks
84%approved
177decided in the last year

Plota live figures for commercial premises decided by Breckland in the last twelve months, from validation. Breckland decision record →

Consultation & key dates

Statutory expiry
28 Nov 2025
Breckland
Planning Authority Score
8.6/10
Excellent
#14 of 296 councils
Relevant to this application:
Other decisions

Breckland is faster than most councils at deciding householder applications, ranking #32 out of 296. Householder applications are more likely to be approved here than most councils, with a 98% approval rate vs 90% nationally.

More permissive than most councils
98% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Breckland decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #216 of 296
98%
Householder approved
Above avg (90%) #12 of 296
81%
Decided in 8 weeks
Above avg (63%) #32 of 296
34%
Extended time limit
Below avg (41%) #84 of 296
54%
Minor dwellings approved
178 decided (1-9 homes)
88%
Major dwellings approved
17 decided (10+ homes)
801
Total decisions
128 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.