Land West Of Wadesmill Road (HERT4), Stage 2 Hertford Hertfordshire Data via plota.co.uk

3/26/0881/ADV - Advertisement Consent Approved

Proposal

Erection of non-illuminated hoarding sign and V Sign Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
18 Jun 2026
✓
Validated
20 Jul 2026
✓
Approved
14 Sept 2026

Approved on 14 Sept 2026 · Delegated Decision · Last checked 15 Sept 2026

Site constraints 5

Also on the record
Local nature reserve 370 m away: Waterford Heath; Conservation area 74 m away: Hertford; Inside the Hertford built-up area; Green belt 57 m away: London; Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 3, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Outside flood zones 2 and 3 · No listed building at the site · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement Consent
Postcode
SG14 3HG
Received
18 Jun 2026
Validated
20 Jul 2026
Ward
Hertford Bengeo
Parish
Hertford Town Council
Case officer
Show
Target decision
14 Sept 2026
Decision
Grant Consent w Conds (LBC & ADV)
Decision date
14 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Durkan Homes

How this decision compares

Decided in 56 days from validation, about the council's usual 56 days. Approved, as 94% of advertisement consent here are.

67%decided within 8 weeks
94%approved
18decided in the last year

Plota live figures for advertisement consent decided by East Hertfordshire in the last twelve months, from validation. East Hertfordshire decision record →

Public comments

No public comments yet.

Last counted 15 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15022130
Planning Portal ref
PP-15022130
Statutory expiry
14 Sept 2026
Env. assessment
No
East Hertfordshire
Planning Authority Score
4.9/10
Below average
#152 of 296 councils
Relevant to this application:
Other decisions

East Hertfordshire is faster than most councils at deciding householder applications, ranking #93 out of 296. East Hertfordshire is also one of the strictest councils - it refuses more householder applications than almost any other, with only 84% approved vs 90% nationally.

One of the strictest councils
only 84% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
East Hertfordshire decision statistics
Based on MHCLG data, the year to March 2026
81%
Overall approval rate
Below avg (87%) #256 of 296
84%
Householder approved
Below avg (90%) #256 of 296
73%
Decided in 8 weeks
Above avg (63%) #93 of 296
36%
Extended time limit
Below avg (41%) #109 of 296
53%
Minor dwellings approved
128 decided (1-9 homes)
82%
Major dwellings approved
11 decided (10+ homes)
94%
Change of use approved
36 decided
1,184
Total decisions
223 refused in the year to March 2026