The Chiltern Hotel Waller Avenue Luton LU4 9RU Data via plota.co.uk

26/00852/ADV - Advert Application Awaiting decision

Proposal

Display of 5 internally illuminated Fascia sign boards Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
11 Aug 2026
✓
Validated
28 Aug 2026
✓
Consultation
14 Sept 2026
Decision
Target date was 23 Oct 2026

Under consideration

No decision has been issued yet. Plota predicted a decision around 28 Oct 2026; it is now day 61.

The consultation period closed on 8 Oct 2026.

Site constraints 3

Also on the record
Radon affected area, class 2; Inside the Luton built-up area; National infrastructure project 1358 m away: The Grand Union Canal Transfer, at pre-application.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £4,950,000 in July 2016. Other property, freehold.

26 July 2016£4,950,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area4,728 m² (50,892 sq ft)
Energy ratingC (asset rating 69)
UseC1 Hotels
HeatingAir Conditioning

From the energy performance certificate lodged in April 2016, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Luton
Application type
Advert Application
Postcode
LU4 9RU
Received
11 Aug 2026
Validated
28 Aug 2026
Ward
CHALLNEY
Case officer
Show
Target decision
23 Oct 2026
Decision level
Delegated Decision
Applicant
Show
Freehold owner
Show

Decision outlook

Day 61, past the statutory target. 97% of signs and adverts in Luton are decided within thirteen weeks, which runs to 27 Nov 2026; extensions of time are common, and the council need not decide on the day. Last seen undecided on 26 Oct 2026.

Day 615 days past the 56-day target
85%decided within 8 weeks
82%approved
34decided in the last year

Plota live figures for signs and adverts decided by Luton in the last twelve months, from validation. Luton decision record →

Public comments

No public comments yet.

21 neighbours consulted · Last counted 26 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Neighbours
14 Sept 2026
Consultation
14 Sept 2026
Comments by
8 Oct 2026
Site or press notice
16 Sept 2026
Env. assessment
No
Luton
Planning Authority Score
3.2/10
Poor
#229 of 296 councils
Relevant to this application:
Other decisions

Luton ranks #187 out of 296 councils for householder decision speed. Householder applications are slightly less likely to be approved here (86%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Luton decision statistics
Based on MHCLG data, the year to March 2026
76%
Overall approval rate
Below avg (87%) #281 of 296
86%
Householder approved
Below avg (90%) #245 of 296
60%
Decided in 8 weeks
Below avg (63%) #187 of 296
43%
Extended time limit
Above avg (41%) #171 of 296
35%
Minor dwellings approved
71 decided (1-9 homes)
67%
Major dwellings approved
9 decided (10+ homes)
40%
Change of use approved
53 decided
741
Total decisions
179 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.