Basement, 10 Cromwell Place, London, SW7 2JN Data via plota.co.uk

Consultation LB/26/05374
Signs & advertsCommercial premises
Council
Kensington and Chelsea 5.1/10
Date received
6 Oct 2026
Date validated
6 Oct 2026
Postcode
SW7 2JN

Description

Retention of individual Balance Spa business identification lettering fixed to lower-ground floor frontage, comprising individual built-up letters with matt gold front finish, non-illuminated. Data via plota.co.uk

Get alerts nearby Council site ↗

Last checked

Decision outlook

Plota predicts a decision between 1 Dec 2026 and 24 Dec 2026, from Kensington and Chelsea's recent signs and adverts.

Day 3 of the 56-day target. Kensington and Chelsea usually decides signs and adverts by day 67.

Day 364 days to the predicted decision (day 67)
43%decided within 8 weeks
93%approved
265decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Site constraints 9

16 listed buildings within 150 m of the postcode pin
Nearest: 6-14, Cromwell Place Sw7, Grade II, the postcode pin is inside its outline · 1 Grade I, 12 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 16 with distances
Historic England ↗
Thurloe/Smith's Charity conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Article 4 - No 100. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
National infrastructure project about 1143 m away: Thames Tideway Tunnel; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Town centre about 50 m away: South Kensington.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 8 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Work with planning data?

Every application in Kensington and Chelsea - and every UK council - as a live feed, an API, or a bulk CSV export.

About Plota's data service

Other new applications on this street

25 Aug 2026Pending

9 Cromwell Place, London, SW7 2JN

Non-material amendment to planning permission 26/01676 (Proposed installation of...

NMA/26/04558
26 Aug 2026Pending

1-3 Cromwell Place, London, SW7 2JE

Details required by condition 3 (cycle storage) of planning permission 26/02592 ...

CON/26/04650
21 May 2026Withdrawn

Second Floor, 23-26 Cromwell Place, London, SW7 2LD

Installation of AC condenser to rear of building fitted under staircase (Retrosp...

PP/26/01576

Nearby new applications

5 Oct 2026Pending

Flat 23, Cedarland Court, 1A Roland Gardens, London, SW7 3RW

Installation of single external air conditioning condenser unit on anti-vibratio...

PP/26/04802
5 Oct 2026Pending

41-47 Pelham Street, London, SW7 2NJ

Verification Order required to confirm the renumbering of 41-47 Pelham Street, L...

SNN/26/05338
5 Oct 2026Pending

Gloucester Road Underground Station, Gloucester Road, London, SW7 4SF

Installation of 1no. fascia sign comprising individual halo illuminated gold `SA...

LB/26/05265
5 Oct 2026Pending

Gloucester Road Underground Station, Gloucester Road, London, SW7 4SF

Removal of internally illuminated traditional backlit 6-sheet advertising displa...

LB/26/05067
5 Oct 2026Pending

Public House, 34 Thurloe Place, London, SW7 2HQ

Installation of 1no. wall mounted externally illuminated projecting sign; 4no. s...

CA/26/05268
5 Oct 2026Pending

Basement, 10 Cromwell Place, London, SW7 2JN

Retention of existing non-illuminated individual Balance Spa business identifica...

CA/26/04898
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Householder decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings