15 Sheldon Square London W2 6DL Data via plota.co.uk

26/05737/ADV - Advert Application (ADV) Approved

Proposal

Display of internally illuminated fascia sign measuring 0.255m X 2.473m, 0.255m X 2.473m, 0.9m X 0.9m and internally illuminated hanging sign 0.6m X 0.6m Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
21 Aug 2026
Validated
1 Sept 2026
Approved
7 Sept 2026

Approved on 7 Sept 2026 · Delegated Decision · Last checked 10 Sept 2026

Site constraints 6

2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Conservation area 74 m away: Maida Vale; 1 listed building within 150 m; Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advert Application (ADV)
Postcode
W2 6DL
Received
21 Aug 2026
Validated
1 Sept 2026
Ward
Hyde Park
Case officer
Show
Target decision
27 Oct 2026
Decision
Application Permitted
Decision date
7 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Architecture Design Limited

How this decision compares

Decided in 6 days from validation, 30 days faster than Westminster's median of 36 for signs and adverts. Approved, as 84% of signs and adverts here are.

76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 10 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15175939
Env. assessment
No
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026