157 Chiswick High Road, Chiswick, London, W4 2DT Data via plota.co.uk

P/2026/2256 - Advertisement Application Approved
Signs & adverts

Proposal

Replacing the existing external fascia sign and projecting sign. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
4 Aug 2026
✓
Validated
20 Aug 2026
✓
Approved
13 Oct 2026

Approved on 13 Oct 2026 · Last checked 13 Oct 2026

Documents 16

Decision & officer reports 2

PDF DECTP5A P-Decision Notice · 13 Oct 2026 View ↗ PDF P-Delegated Report P-Delegated Report · 12 Oct 2026 View ↗

Statements & assessments 4

PDF Design Access and Heritage Statement.pdf P-Design and Access Statement · 4 Aug 2026 View ↗ PDF Heritage statement_included_in_Design and access statement.pdf P-Heritage impact statement · 4 Aug 2026 View ↗ PDF Fire Statement.pdf P-Published Fire Safety · 4 Aug 2026 View ↗ PDF pdf P-Heritage impact statement · 4 Aug 2026 View ↗

Plans & drawings 7

PDF P-Location Plan P-Location Plan · 26 Aug 2026 View ↗ PDF P-Location Plan P-Location Plan · 26 Aug 2026 View ↗ PDF 100726.1 Existing and proposed floor and shop elevation plan - Scale 1-100.pdf P-Existing Elevation · 4 Aug 2026 View ↗ PDF Elevation (Front) - Proposed_included_in_Elevation (Front) - Existing.pdf P-Proposed Elevation · 4 Aug 2026 View ↗ PDF Floor plan_included_in_Elevation (Front) - Existing.pdf P-Proposed Plans · 4 Aug 2026 View ↗ PDF Floor Plan - Existing_included_in_Elevation (Front) - Existing.pdf P-Existing Plans · 4 Aug 2026 View ↗ PDF Location Plan- scale 1-1250.pdf P-Location Plan · 4 Aug 2026 View ↗

Application forms 2

PDF ApplicationFormRedacted.pdf P-Planning Application Form · 4 Aug 2026 View ↗ PDF Completed CIL form.pdf P-Proposed Other · 4 Aug 2026 View ↗

Other documents 1

PDF Proposed sign positions - scale 1-1250.pdf P-Proposed Other · 4 Aug 2026 View ↗

All documents on the council site ↗

Site constraints 10

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Chiswick High Road conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Change of use or development that would result in new dwellings (Class MA/ZA) · Dwellinghouses (C3) to small HMOs (C4) - borough-wide Article 4 Direction. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Hounslow AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project 37 m away: Thames Tideway Tunnel
The site is 37 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Town centre: Chiswick
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
1 listed building within 150 m; Inside the Hounslow built-up area; Public transport access: PTAL 4 (good), TfL 2023, for the 100 m square.
Not affected
Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area34 m² (366 sq ft)
Energy ratingC (asset rating 69)
UseRetail/Financial and Professional Services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in May 2026, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Hounslow
Application type
Advertisement Application
Postcode
W4 2DT
Received
4 Aug 2026
Validated
20 Aug 2026
Ward
Chiswick Homefields
Case officer
Show
Decision
GRANT
Decision date
13 Oct 2026
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 54 days from validation, about the council's usual 56 days. Approved, as 71% of signs and adverts here are.

69%decided within 8 weeks
71%approved
93decided in the last year

Plota live figures for signs and adverts decided by Hounslow in the last twelve months, from validation. Hounslow decision record →

Public comments

No public comments yet.

Read the comments on the council site ↗

Consultation & key dates

Consultation
26 Aug 2026
Comments by
26 Aug 2026
Statutory expiry
15 Oct 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2024 Refused
Land Rear of 147 Chiswick High Road,Chiswick,London,W4 2HE
Erection of six, two storey residential units and excavation of a basement floor with ass…
P/2024/4119
2025 Approved
137-141,Chiswick High Road,Chiswick,W4 2ED
Works to a tree in a conservation area: Crown reduce by approximately 2.5m in height and…
P/2025/2255
2025 Approved
16 Devonshire Road, Chiswick, London, W4 2HD
Installation of 3x external advertisement comprising of 1x fascia sign, 1x retractable aw…
P/2025/0972
2025 Approved
16 Devonshire Road, Chiswick, London, W4 2HD
Alterations to the existing shop front with the installation of new windows, fascia, proj…
P/2025/1002
2024 Approved
155 Chiswick High Road,London,W4 2DT
Conversion of the existing unit on the ground floor into two commercial units incorporati…
P/2024/2338
2024 Approved
147 Chiswick High Road, Chiswick, London, W4 2DT
Retrospective application for installation of two air conditioning condensers to the rear…
P/2024/2128
2024 Approved
Rozies Cupcakes,9 Devonshire Road,London,W4 2EU
Installation of two non-illuminated external signs: 1x Fascia sign and 1x Projecting sign.
P/2024/2189
2024 Approved
147 CHISWICK HIGH ROAD, CHISWICK, W4 2DT
Conversion of the existing self contained flat on the second floor into two self containe…
P/2024/1145
2024 Approved
Rozies Cupcakes,9 Devonshire Road,London,W4 2EU
Shopfront update, awning installation. Installation of a new external door in the rear of…
P/2024/1576
2024 Withdrawn
4 Turnham Green Terrace, Chiswick, London, W4 1QP
Erection of a wooden freestanding pavement menu sign board at the front of the restaurant.
P/2024/1518
2024 Withdrawn
9A DEVONSHIRE ROAD, CHISWICK, W4 2EU
Erection of a second floor level consisting of one self contained flat with a private ter…
P/2024/1275
2024 Approved
147 CHISWICK HIGH ROAD, CHISWICK, W4 2DT
Installation of one externally illuminated fascia sign, one externally illuminated projec…
P/2024/0130
2024 Approved
147 CHISWICK HIGH ROAD, CHISWICK, W4 2DT
Alterations to the existing ground floor front shop front with the installation of replac…
P/2024/0131
2024 Approved
2F DEVONSHIRE ROAD, CHISWICK, LONDON, W4 2HD
Erection of a rear roof extension, a rear roof terrace and two rear roof windows
P/2024/0082
2024 Approved
1A DEVONSHIRE MEWS, CHISWICK, W4 2HA
Prior notification for the change of use of the existing premises from office (Use Class…
PA/2024/0081
2023 Withdrawn
LAND OPPOSITE 192-192B CHISWICK HIGH ROAD, CHISWICK, W4 1PP
Retrospective Planning Application for the installation of a 2nd DSLAM (Green) Cabinet
P/2023/3563
2023 Refused
1A DEVONSHIRE MEWS, CHISWICK, LONDON, W4 2HA
Prior notification for the change of use of the existing premises from office (Use Class…
PA/2023/2772
2022 Refused
153 CHISWICK HIGH ROAD, CHISWICK, W4 2EA
Installation of one internally illuminated fascia sign and two internally illuminated han…
P/2022/1890
2022 Approved
145 CHISWICK HIGH ROAD, CHISWICK, LONDON, W4 2DT
Refurbishment of rear beer garden with installation of aluminium pergola and railway slee…
P/2022/1453
2022 Approved
145 CHISWICK HIGH ROAD, CHISWICK, W4 2DT
Installation of replacement one externally illuminated hanging sign, one internally illum…
P/2022/1970
2016 Refused
11A Devonshire Road Chiswick London W4 2EU
Conversion of existing flat into two self contained flats
P/2016/1131
2016 Approved
FLAT 1 6 ANNANDALE ROAD CHISWICK LONDON W4 2HF
Erection of a part rear infill extension to the ground floor flat
P/2016/0925
2016 Approved
204 CHISWICK HIGH ROAD CHISWICK LONDON W4 1PD
Erection of a first floor rear extension with associated lightwell and conversion of exis…
P/2016/0637
2016 Approved
155A CHISWICK HIGH ROAD CHISWICK LONDON W4 2DT
Change of use of first and second floors from Estate Agent (Use Class A2) to Physiotherap…
P/2016/0060
2016 Approved
154 - 154A CHISWICK HIGH ROAD CHISWICK LONDON W4 1PR
Erection of a single storey rear extension to the existing pharmacy, erection of a rear m…
P/2016/0152
Hounslow
Planning Authority Score
2.1/10
Poor
#268 of 296 councils
Relevant to this application:
Other decisions

Hounslow is slower than most councils at deciding householder applications, ranking #203 out of 296. 47% of applications have the time limit extended, above the 41% national average. Hounslow is also one of the strictest councils - it refuses more householder applications than almost any other, with only 75% approved vs 90% nationally.

One of the strictest councils
only 75% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Hounslow decision statistics
Based on MHCLG data, the year to March 2026
71%
Overall approval rate
Below avg (87%) #294 of 296
75%
Householder approved
Below avg (90%) #293 of 296
56%
Decided in 8 weeks
Below avg (63%) #203 of 296
47%
Extended time limit
Above avg (41%) #208 of 296
38%
Minor dwellings approved
82 decided (1-9 homes)
93%
Major dwellings approved
14 decided (10+ homes)
29%
Change of use approved
72 decided
1,191
Total decisions
340 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.