Hsbc, Basement And Ground Floor Front, 310 - 312 Seven Sisters Road, Hackney, London, N4 2AW Data via plota.co.uk

2026/1908 - Advertisement Consent Approved

Proposal

Removal of existing signage and installation a new white aluminium fascia panel; internally illuminated built-up HSBC logo and lettering; an internally illuminated projecting sign; a non-illuminated nameplate; and reverse-applied vinyl graphics. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
4 Sept 2026
✓
Approved
22 Oct 2026

Approved on 22 Oct 2026 · Delegated · Last checked 24 Oct 2026

Documents 22

Plans & drawings 16

PDF hsbc branch brand design guidelines.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 15 illuminated projecting sign details.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 14 illuminated fascia sign details.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 13 photosheet.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 12 proposed corner elevation.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 07 existing corner elevation.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 11 proposed wilberforce road elevation.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 06 existing wilberforce road elevation.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 10 proposed seven sisters road elevation.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 05 existing seven sisters road elevation.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 09 proposed ground floor plan.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 04 existing ground floor plan.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 08 proposed basement plan.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 03 existing basement plan.pdf Drawing · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 02 site plan.pdf Other · 7 Sept 2026 View ↗ PDF hsbc finsbury park signage replacement london 26 060 pa 01 location plan.pdf Other · 7 Sept 2026 View ↗

All documents on the council site ↗

Site constraints 9

3 Article 4 directions
Finsbury Park District Town Centre · Finsbury Park District Centre · Whole of the London Borough of Hackney. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Hackney AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Finsbury Park
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Registered park or garden 36 m away: Finsbury Park
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Local nature reserve 245 m away: Gillespie Park
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
Conservation area 22 m away: Brownswood
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
Inside the Hackney built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Metropolitan Open Land 36 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 17 October 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Hackney
Application type
Advertisement Consent
Postcode
N4 2AW
Received
4 Sept 2026
Validated
4 Sept 2026
Ward
Brownswood Ward
Case officer
Show
Target decision
30 Oct 2026
Decision
Granted - Extra Conditions
Decision date
22 Oct 2026
Decision level
Delegated
Applicant
Show
Agent
A&Q Partnership (London) Ltd

How this decision compares

Decided in 48 days from validation, 23 days faster than Hackney's median of 71 for signs and adverts. Approved, as 73% of signs and adverts here are.

38%decided within 8 weeks
73%approved
151decided in the last year

Plota live figures for signs and adverts decided by Hackney in the last twelve months, from validation. Hackney decision record →

Consultation & key dates

Statutory expiry
30 Oct 2026
Hackney
Planning Authority Score
2.4/10
Poor
#256 of 296 councils
Relevant to this application:
Other decisions

Hackney is slower than most councils at deciding householder applications, ranking #220 out of 296. Hackney is also one of the strictest councils - it refuses more householder applications than almost any other, with only 84% approved vs 90% nationally.

One of the strictest councils
only 84% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Hackney decision statistics
Based on MHCLG data, the year to March 2026
82%
Overall approval rate
Below avg (87%) #248 of 296
84%
Householder approved
Below avg (90%) #257 of 296
53%
Decided in 8 weeks
Below avg (63%) #220 of 296
46%
Extended time limit
Above avg (41%) #201 of 296
75%
Minor dwellings approved
204 decided (1-9 homes)
100%
Major dwellings approved
4 decided (10+ homes)
50%
Change of use approved
2 decided
1,323
Total decisions
241 refused in the year to March 2026