Lidl, Unit 2, Steelmans Road, Darlaston, Wednesbury, WS10 9UZ Data via plota.co.uk

26/0754 - Advertisement Consent Under Consultation and Assessment
Signs & adverts

Proposal

Advertisement consent for 1no. proposed externally illuminated freestanding billboard measuring 3.25m high and 6.3m wide (in relation to signage previously approved by planning application ). Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
30 Jul 2026
Decision
Expected by 24 Sept 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 9 Oct 2026, from Walsall's recent advertisement consent.

Documents

View the documents on the council's website ↗

Associated applications 2

  • Part of

    Advertisementcouncil archive
    • AdvertisementAdvertisement consent for 1no. proposed externally illuminated freestanding billboard…This application26/0754

Site constraints 5

Coal mining development high risk area
Recorded coal mining features at or near the surface. Most planning applications here need a coal mining risk assessment.
From the Mining Remediation Authority, formerly the Coal Authority. The development high risk area marks recorded coal mining features at or near the surface: mine shafts and adits, shallow workings, mine gas and former opencast sites. Most planning applications there need a coal mining risk assessment; householder applications, changes of use and some minor works are exempt. Mine entry positions come from old plans and can be out by several metres, and unrecorded workings can exist anywhere in the coalfield.
Coal mining risk assessments ↗
Air quality management area: Walsall AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Radon affected area, class 4; Nature improvement area: Birmingham and the Black Country; Inside the Darlaston built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Mining Remediation Authority, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Walsall
Application type
Advertisement Consent
Postcode
WS10 9UZ
Received
30 Jul 2026
Validated
30 Jul 2026
Ward
Bentley & Darlaston North
Case officer
Show
Target decision
24 Sept 2026
Applicant
Show
Agent
Matthew Tuersley

Decision outlook

Day 71 of the 56-day target. Walsall usually decides advertisement consent by day 71.

Day 7115 days past the 56-day target
31%decided within 8 weeks
92%approved
14decided in the last year

Plota live figures for advertisement consent decided by Walsall in the last twelve months, from validation. Walsall decision record →

Historical activity at this location

3 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
UNIT 3, STEELMANS ROAD, DARLASTON, WEDNESBURY, WS10 9UZ
Full planning application for the change of use from storage & distribution use (class B8…
25/0896
2025 Refused
UNIT 3, STEELMANS ROAD, DARLASTON, WEDNESBURY, WS10 9UZ
Change of use from storage & distribution use (class B8), to mixed use for general indust…
25/0033
2021 Withdrawn
UNIVERSAL POINT, STEELMANS ROAD, DARLASTON, WALSALL, WS10 9UZ
Erection of an industrial building ancillary to existing storage and distribution uses
21/1722
Walsall
Planning Authority Score
2.1/10
Poor
#271 of 296 councils
Relevant to this application:
Other decisions

Walsall is slower than most councils at deciding householder applications, ranking #228 out of 296. The council extends the time limit on 56% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are slightly less likely to be approved here (89%) than the national average (90%).

Frequently extends decision deadlines
expect longer than the statutory limit
These figures are council-wide context, not a prediction for this application. View full council performance
Walsall decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #230 of 296
89%
Householder approved
Below avg (90%) #213 of 296
52%
Decided in 8 weeks
Below avg (63%) #228 of 296
56%
Extended time limit
Above avg (41%) #257 of 296
66%
Minor dwellings approved
95 decided (1-9 homes)
75%
Major dwellings approved
4 decided (10+ homes)
60%
Change of use approved
48 decided
800
Total decisions
128 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings