109-125 Knightsbridge, London, SW1X 7RJ Data via plota.co.uk

CA/26/04311 - Advertisement consent Approved
Signs & adverts

Proposal

Installation of two internally illuminated cross-street decorations on Knightsbridge (temporary until 18/01/2027). Please see associated Westminster City Council application under reference . Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
11 Aug 2026
✓
Validated
12 Aug 2026
✓
Approved
8 Sept 2026

Approved on 8 Sept 2026 · Last checked 19 Oct 2026

Documents

View the documents on the council's website ↗

Licences at this address

  • Licence Formerly Pizza on Fifth Premises licence · in force since 27 Oct 2022 Licensed hours: alcohol Tue-Sun until 00:30
  • Licence Madhu's Brasserie Premises licence · in force since 10 May 2021 Licensed hours: alcohol until 21:30
  • Licence Formerly Farm Girl @ HN Limited Premises licence · in force since 26 Jul 2019 Licensed hours: alcohol until 20:00 (Sun 18:00)

And 3 more at this address

Licensed hours are what the licence permits, not opening times.

Site constraints 11

Hans Town conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Article 4 - No 100. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Knightsbridge
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
12 listed buildings within 150 m of the postcode pin
Nearest: 4a and 5, Sloane Street, Grade II, about 46 m from the postcode pin · 12 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 12 with distances
Historic England ↗
Also on the record
Registered park or garden about 113 m away: Hyde Park; National infrastructure project about 1304 m away: Thames Tideway Tunnel; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW1X 7RJ
Received
11 Aug 2026
Validated
12 Aug 2026
Ward
Brompton and Hans Town
Case officer
Show
Target decision
7 Oct 2026
Decision
Granted
Decision date
8 Sept 2026
Applicant
Show
Freehold owner
Show

How this decision compares

Decided in 27 days from validation, 40 days faster than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 91% of signs and adverts here are.

42%decided within 8 weeks
91%approved
272decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
28 Aug 2026

Historical activity at this location

35 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2023 Approved
Temporary installation of display of two external features on the Knightsbridge/Sloane St…
CA/23/03684
2022 Approved
Re-design treatment for all five public entrances
PP/22/05297
2021 Approved
Replacement of 2no. cooling towers and 2no. liquid chillers on main roof, with 2no. air c…
PP/21/05223
2019 Approved
Erection of rear roof extension on south side of building.
PP/19/02025
2018 Approved
Replacement of temporary illuminated sign "Holly" with original "Harvey" signage permanen…
CA/18/04847
2018 Approved
Creation of illuminated sign spelling "Holly" to replace sign spelling "Harvey" for tempo…
CA/18/04108
2018 Approved
Replacement of three extract fans on north slope of main roof
PP/18/01395
2016 Approved
Construction of temporary external fire escape staircase in plywood enclosure in Seville…
PP/16/06086
2016 Approved
Extension to Security Suite at first floor level on Harriet Walk elevation.
PP/16/02635
2016 Approved
Variation of condition 2 (compliance with approved drawings) of planning permission 15/08…
PP/16/02587
Within ~100m

Nearby activity

2025 Approved
5 Sloane Street, London, SW1X 9LA
Installation of non-illuminated fascia signs; non-illuminated logo at entrance door and f…
CA/25/04696
2025
4a & 5 Sloane Street, London, SW1X 9LA
Installation of three non-illuminated fascia signs and two internally illuminated fascia…
LB/25/06514
2025 Approved
6 Sloane Street, London, SW1X 9LE
Removal and replacement of existing entrance door and fascia fronting Sloane Street, remo…
PP/25/05115
2025 Approved
203 Sloane Street, London, SW1X 9QX
Installation of new shopfront at ground and first floor levels
PP/25/04506
2025 Approved
6A-6B Sloane Street, London, SW1X 9LE
Installation of 1no illuminated fascia sign (backlit lettering) and 1no awning with non-i…
CA/25/04519
2025 Approved
203-206 Sloane Street, London, SW1X 9QX
Verification Order required to confirm the numbering and description of the commercial un…
SNN/25/05296
2025 Approved
66 Knightsbridge London SW1X 7LA
Installation of 1 No. Alpha Wireless AWL3964-T0-C-BL small cell antenna and 3 No. ancilla…
25/05365/TELNOT
2025
Knightsbridge London
Display of five non illuminated lampposts column banners measuring 2.03 x 0.76m along Kni…
25/04431/ADV
2025 Approved
5 Sloane Street, London, SW1X 9LA
Installation of non-illuminated hoarding graphics
CA/25/01945
2025 Approved
4a/5 Sloane Street, LONDON, SW1X 9LA
Installation of new shop fit-out at ground floor and basement levels including the constr…
LB/25/00669
2025
101 Knightsbridge Royal Borough Of Kensington And Chelsea London SW1X 7RQ
Redevelopment of existing building (part Class C1, part Class E and part Sui Generis) thr…
25/01510/OBS
2025
100 Knightsbridge London SW1X 7LJ
7 x London plane: reduce the lateral branches to the previous, most recent reduction poin…
25/01228/TCA
2024 Approved
1 Sloane Street, LONDON, SW1X 9LA
Replacement of previous brand logos with new signage: 2no. internally illuminated project…
CA/24/07002
2024 Approved
3 and 5 Sloane Street, 4 Basil Street, LONDON, SW1X 9LA
Change of use of Units B and C from Use Class A1 to flexible Use Class E; amalgamation of…
PP/24/03694
2024 Approved
204-206 Sloane Street, LONDON, SW1X 9QX
Installation of illuminated signage on facia, backlit illuminated signage adjacent to doo…
CA/24/03639
2024 Approved
204-206 Sloane Street, LONDON, SW1X 9QX
Installation of shopfront including signage at ground and first floor levels, flag and fl…
PP/24/03638
2024 Approved
204-206 Sloane Street, LONDON, SW1X 9QX
Installation of 1 x Temporary hoarding graphics on vinyl
CA/24/04715
2023 Approved
Flat 11, 48 Lowndes Square, LONDON, SW1X 9JX
Installation of an air conditioning unit within an acoustic enclosure at first floor leve…
PP/23/08461
2023 Approved
First Floor, 192 Sloane Street, LONDON, SW1X 9QX
Internal refurbishment of existing offices
LB/23/08432
2023 Approved
203-206 Sloane Street, LONDON, SW1X 9QX
Construction of two wall openings and step in partition wall between 204 and 205-206; ins…
CL/23/07671
2018 Withdrawn
62 - 64 Knightsbridge London SW1X 7JF
Display of non-illuminated hoarding on the south (front) elevation and the east (side) el…
18/09613/ADV
2018 Approved
203-204 Sloane Street, LONDON, SW1X 9QX
Erection of externally illuminted brand Hoarding Graphic
CA/18/05938
2018 Approved
203-204 Sloane Street, LONDON, SW1X 9QX
Removal of shopfront and brand signage to existing blade sign, installation of replacemen…
PP/18/05997
2018 Approved
Pavement o/s Sheraton Park Tower, 101 Knightsbridge, London, SW1X 7RQ
Removal of 1 BT call box and replacement with one 'InLink' interactive IT unit
PA/18/05963
2018 Approved
Pavement o/s Sheraton Park Tower, 101 Knightsbridge, LONDON, SW1X 7RQ
Installation of 2 internally illuminated digital LED display screens, one on each side of…
CA/18/05964
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.